subject: Does Digital Signage Need Sound To Make It Successfull? [print this page] Does Digital Signage Need Sound To Make It Successfull?
Some people think that audio is not an issue and an outdoor digital signage solution is affective enough without it how wrong they are
The issue here is that when you use digital signage no matter if it is indoors or outside, you must target the senses, the more senses you target the more efficient the advertising campaign will be.
As an example, if you target potential viewers just by video, the campaign will only be a third effective, now add sound and it is up to two third, if you can add smell you will for sure raise the ad results dramatically. Saying that if you had all three parts to a project you would notice an uplift in sales however you would not get 100% results.
One main challenge with indoor digital signage is that the constant sales message will inevitably drive the employees who work in the sale area as the digital posters crazy with the same audio and will definately get turned off, but outside advertising is a totally different case.
The people who claim that sound is not essential to a digital signage solution are the companies who do not have the technology to offer it, one company who manufactures outdoor LCD enclosures for the outdoor digital signage industry have developed a unit that incorporates stereo speakers that are specifically designed for outdoor use to IP65.
Now any digital signage integrator can offer it to their clients and it can even be used to play background music or pipe music what ever the customer wishes. An option they are working on is to offer customers the facility to mute the sound or lower the sound if it becomes too annoying, this is being tested in several shopping mall car parks in Florida.
This is another way digital signage can be used to increased sales and more loyal customers.
