subject: What could the internet do for your business? [print this page] What could the internet do for your business?
Search Engine Optimization (SEO) Tool 1: Is Traditional Advertising Working? The internet is changing the way we get information. It will not go away or stop evolving. The internet is a force to be reckoned with.
Think about traditional media newspapers, yellow pages, TV & radio. Do you still read your local daily paper, USA Today, or do you get your news online? For most of us, it's still a mix. We might read Sunday's paper, or whatever day the grocery ads come out. We might watch some network news & a lot of CNN during crisis periods. We listen to the radio in the car. Perhaps you have satellite radio or maybe you've got your iPod plugged in. How about those iPhones? We're reading the news online in record numbers.
Do you keep the yellow pages of the phone book within arm's reach, or do you look up numbers & websites online? Your customers do not use the directories to make buying decisions. You can better spend those dollars on other marketing actions to reach them.
Advertising is just one arm of marketing. Relationship-building, networking, direct sales, public relations, sponsorships, information & education, websites, blogs, special events, mailings (both snail and email), telesales (within the legal parameters), sampling, public speaking, giveaways, testimonials, referrals, promotional gifts & sales promotions are just some of the other ways you can market your company. Are you engaged in those activities?
Traditional advertising is not yet dead, but it is in poor health. You need to adapt your business advertising strategy in order to survive at all. Just as our lives are constantly changing, so must the way we do business. The only way a business owner can survive, even thrive, is to continue adjusting to grow. You must know & take care of your business, your customers & adapt in our ever-changing world. Get A Free "'7+ 'Internet Genie' SEO Marketing Tools Report" when you visit the website!
The comprehensive approach to increasing online visibility for my clients comes from a process that has been refined for over ten years in the industry. I take pride on the ability to provide clients with truly measurable results that positively impact their local businesses.
