subject: Effective Viral Marketing Tips for Your Online Business [print this page] Effective Viral Marketing Tips for Your Online Business
Want to have lots of targeted traffic coming your way? Do you want to have traffic flowing in to your site all day long without your having to tempt it? Viral marketing is one of the most powerful forms of marketing on the Internet today and it can help you get massive exposure at no cost. Of course, not every Internet marketer will be able to harness the sheer power of viral marketing because each campaign combines lots of different factors. In this article we will discuss three tips that you can use to make your viral marketing campaigns yield better results.
A very popular mistake that is made by most new marketers is trying to force people to participate in their viral marketing campaign. Viral marketing doesn't work that way it works by simple "word of mouth" advertising: people promoting your business to other people simply because they like you or find you interesting. It is obvious that when you try to force affection into people, your efforts will backfire. Instead of putting effort in that area, try to make your viral marketing campaign stand out in the best possible manner. See to it that your content is so good that people have no choice but to spread it around. If you feel like it is difficult to get people to take part in your campaign, there is probably something wrong with it. The easiest way to tell the difference is to ask yourself if you would actually share your campaign with people you know and like; if you would share it without being prompted to do so, your campaign should do well. Work hard to get your campaign to spread without prompting instead of trying to force it along.
Do not let your viral marketing campaign be dry. In other words, you should try and bring out an emotion from your target audience. Today everything is about "who can make me feel better." Don't just work out on a campaign that has no real aim other than pleasing your prospects. Engaging your audience will help you stand out from your competition (which should always be a goal). Your goal is to get a response. Get them to react. You want a response because an involved audience opens up other viral marketing doors.
Without participation from your audience, it will be hard to see good results from your viral campaign.
Of course it is also important to make sure that your viral marketing campaign is very easy to pass along. It isn't supposed to be hard to pass along your campaign (making it difficult makes it harder for the campaign to succeed).
The more steps it involves, the more difficult it will get for your prospect to participate in your campaign. Your goal is to keep everything free and simple. Don't make restrictions like membership requirements, required registrations or other hurdles that could stop your campaign in your tracks. Your goal should always be to make the campaign as portable as possible.
Knowing when to act and why is a vital part of getting the results you want from your viral marketing campaign. Remember that with viral marketing you don't have to work on it for a long time, but a onetime dedicated effort can yield great long term results.
