The method associated with searching for your keywords isn't really a project that ought to be hurried. Every stage of the analysis procedure needs to be performed deliberately, ensuring that you make the time to discover all related terms and discard the irrelevant. Any attempts to rush through the keyword research procedure will probably lead you down the completely wrong paths at best and at worst result in you to have to ajust your whole keyword targeting strategy.
Finding Keywords
Personally i like to start freash with the keyword research process, but you can start at different stages also.
Brainstorming enables you to end up with a list of keywords from an impartial perspective. The brainstorming process doesn't mean just sitting around and thinking up phrases, though can be a part of it. Good brainstorming starts with asking questions that may then point to answers. More times than not, those answers will also be your keywords.
First, think of what questions are relevant for you. Don't attempt to answer them, you have time for that down the track, but compile your collection of quetions that will assist you find the keywords you are looking for.
When you have a decent list of questions do whatever analysis is required to find the answers. Those answers provide you a basis of keywords you can then deliver to the online keyword research tools to look for related phrases.
Core Keyword Terms First!
Without doubt after the keyword analysis process you will definitely generate a list of hundreds of phrases. You need to keep the process as simplified as practical so we will begin by excluding anything that is not a core keyword phrase.
A core term is a keyword phrase broken down to the basics. It's specific enough to produce a relevant result but broad enough to cover a wide variety of much more targeted phrases. Generally a great core term is two, maybe three words. On rare occasions a core term can be a single word, but just when there is no room for alternative interpretations.
Every page of your site should contain a single core keyword associated with it. You may possibly find several pages on your site that are a good fit for a single key phrase. That is fine during this research procedure but later on you'll would like to make sure you select only the most suitable page for any single core term. The others may have to locate their own core terms.
Using the keyword and key phrase suggestion tools available in most keyword research programs, uncover all related variations on each of your core terms. For example a "travel bag" could also be a "back pack", "luggage" (a rare case of a one-word core term) and a "duffel bag." Each of these could be searched to find even more potential core term variants.
Core Keyword Site Mapping
Subsequently, after you have put together an exhaustive catalog of core keywords and before you begin doing deeper analysis into finding particular keyword phrases, you really want to map out where your core terms will be incorporated into your website. For some market sectors it's as simple as looking at the content and allocating core terms to webpages.
I recommend prioritizing your core keywords prior to assigning pages to them. Find out which terms get more search volume, are most related, bring in targeted visitors and which generate the best sales. Most of these are all important factors of determining which core key phrases are more important than others.
Just before you move directly into the following stage of the keyword analysis process you have enough information and facts to begin keyword optimizing your site. With the core keywords and the map of where each core term will be implemented, you can easily begin to perform a very broad and swift keyword optimization of your website. Proceeding one page at a time, optimize title tags, meta description tags, headings and even a bit of quality content.
