subject: Is Your Phone Part of Your Promoting Set up? [print this page] Is Your Phone Part of Your Promoting Set up?
Attracting new clients in this economy will be a challenge. You wish to get creative and adapt the approach you promote yourself. Here are a few simple methods that you can implement and integrate in your marketing plan today. There is a tool that tons of small business neglect. It's just right there on your desk, but you will not suppose about it or and you may even be scared of it.
What is this tool, I'm talking regarding? Your phone. Yes, your phone may be a powerful tool that you'll use effectively to draw in new clients.
In 1998 I started a telemarketing company in France and I used to be spending six to 7 hours on the phone, selling my purchasers product or putting in place appointments for them. I know that calling prospects is not very fun, however I'm not speaking of cold calling here. I don't need you to buy lists of potentials clients and speak to total strangers. I'm talking of integrating your phone as half of your follow-up system. You may contact only folks that you just already met at networking events or online via social media.
To Illustrate that you simply attend networking events on an everyday basis, you probably have plenty of business cards on your selves or on a shoes box, and are just not doing anything with them. Go back to this pile of business cards, send an email to reintroduce yourself. Use your normal introduction about your services and ask those folks what you'll be able to do for them or how you'll be able to help them.
If you get a response, instead of emailing the person back, decide up the phone and call them. You already spoke with the person or met them online. It impresses individuals that you are taking the time to truly connect one on one. Create positive you're not attempting to sell them something, that's the difficult part, give them free and valuable info that could facilitate their business. Networking isn't regarding you, it's regarding them. Networking isn't regarding selling however building a relationship.
If folks don't reply to your 1st email, don't be mad, it doesn't means that they're not interested right this minute or they haven't browse your email nevertheless, or maybe it visited spam, or they perhaps too busy at the moment. There is no reason to fret. There are a thousand reasons people don't come back to to you right away. Look forward to few days or a couple of weeks and send another email or send them some info by mail.
You keep in mind the recent means to do business - using the post workplace, well it still works, however solely if you actually use it! Combining email and mail doubles your chance to reach individuals and double your rate of answers. When you choose up the phone when a couple of exchanges, you may see that you will get a lot more chance to attract clients.
After all this online and print data they have received from you they already recognize concerning you and your business. They recognize you care regarding their problems and can provide them valuable info, thus they will either take the time to speak with you on a spot or if you call at a bad time you will get a probability to schedule a phone appointment to talk with them at a later date.
What concerning calling your previous shoppers, they already grasp and like operating with you? Do you have a brand new product or service that you would like to inform them concerning? Always remember to list the advantages and describe how your new product will facilitate them. Too many small business homeowners are too busy selling and marketing that they neglect their current clients. It's a lot of easier to own a consumer become a repeat shopper than to induce a brand new client. Therefore check your database, who could you call right currently?
I don't have my telemarketing company anymore however, I still use the identical techniques. I contact every and every one who contacted me for a free consultation. I offer my clients a call within three months of the consultation to form sure they are getting somewhere in their process. Then I give them a decision at least each three months to get updates on their project. If they're still not ready for my facilitate I may decision them each 6 months.
Within the meantime I keep sending my newsletter, keep on top of their mind and check up via email to stay them interested. After I decision they are not surprised; they do not reject my call. They're actually glad to determine that I still follow their cases and I'm still there to help them; I'm still building the relationship.
So choose up your phone NOW.
Call your previous purchasers; reconnect with the folks you met since the beginning of the year. Notice out how you'll be able to facilitate them. Create a follow-up system to stay in bit with them on an everyday basis. Do not just call once and forget about it. Use software like Act or Outlook Express to set reminders of when to call. Schedule a few hours a week to decision your contacts and clients. Try it for the subsequent thirty days, track your results, and then check how many new clients return rolling in. You will be shocked by the results. Integrate the process into your daily selling plan.
