subject: What Are The Three Main Search Engines For Paid Search Advertising? [print this page] What Are The Three Main Search Engines For Paid Search Advertising?
With all the search engine companies out there, there is still no doubt regarding what are the big three search engines users and paid search advertising providers chose. Occupying 60% is Google, 20% is Yahoo, and almost 10% is MSN.
Google
I don't think there's anyone who has never Goggled the net for defenitely everyone has tried it. It's voted number one as a consequence of its comprehensive and significant coverage. From web pages, pictures, discussions, news, and comparative shopping, you'll find these and so much more when surfing on Google. Google also has a More pop-up menu where you can unearth human-compiled facts, videos, books, scholarly aids, catalog searching and other useful services.
For searchers who want to regard the prior versions of the web pages or even dead pages, there are cached links on Google. When you're looking for word definitions, phone numbers, stock quotes, street maps, you can unearth all these in Google. The Google toolbar and other Google web applications are also crafted to assist Internet users. Users have truly coincided why they chose Google as number one.
Yahoo!
The web's first directory or hierachical site, Yahoo, follows Google with the top two spot. What makes Yahoo exceptional is users can feel a sense of community when using the search engine. This is because it aspires to team up individuals and firms around the planet.
You'll never find Yahoo uninteresting and complicated to use when surfing the Internet. Yahoo has put tabs above the search box for searchers who want to search specifics like images, Yellow page listings or shopping comparisons. If you don't uncover what you're searching for in the traditional search box, Yahoo has a distinct home page for search purposes where it has more dedicated elements.
MSN
Even though just under 10% of the search population use MSN, but its Microsoft technology has permitted it to provide unique facets that the other search engines don't have. These are the automatic MSN spider, the human fine-tuning and perfecting of categories and links, and the index generator that arranges pages into subjects, directories, rankings and others.
Each search engine has something to give to Internet users; it all depends on the searcher's personal preference and what he's seeking that determines which search engine he'll utilize. Then again, it looks like Google is the search engine choice for the majority of Internet users and PPC publishers around the world. For websites that would like to get a share of the 60% of the searching community, qualified PPC advertising services companies are there to assist you. Your target audience is only a few PPC ads away in the top three search engines.
