subject: 9 Online Success Secrets that Can Turn Your Website into a Cash Machine [print this page] 9 Online Success Secrets that Can Turn Your Website into a Cash Machine
Did you know that the very successful website owners know some powerful secrets the average website owners has never heard of?
It is not about your web hosting company, product, website graphics, amount you are spending on advertising or your geographical location.
Surprisingly, these secrets are easy to master. But what are they?
Online Secret No 1: Give something valuable for free.
According to Dr. Robert B. Cialdini, in his bookINFLUENCE The Psychology of Persuasion, the law of reciprocity is one of the most powerful universal laws.
The simple act of giving without expectation of return creates a powerful sense of obligation on the part of the receiver.
It is natural that the other person will respond in kind to your kind gesture. And once he or she responds, the law of commitment and consistency sets in motion. This greatly increases you chance of making a sale online than if you never gave any free gift at all.
Online Secret no 2: Build database of subscribers.
Money is in the list most online marketers will say. This is quite true. Your prospects are far more likely to respond to your marketing messages than total strangers. Never build a website that has no system of capturing email addresses of visitors.
Online Secret no 3: Follow up your subscribers.
It is not unusual to find prospects that buy after 8 successful attempts to sell them. In fact rarely do your customers buy on first contact.
That means that if your online business is not doing any follow ups on website visitors, you are missing on sales.
Online Secret no 4: Build trust and relationship.
Trust is brought by respect for your customers. Solving their problems, giving them what they want. Providing useful resources and indispensable advice. The general rule is, the longer a relationship the bigger the trust. Getting into business for a quick kill doesn't seem to work here.
Online Secret no 5: Sell front-end low priced product.
Just like in a romantic relationship, you never go straight to the bedroom. And in a business relationship the best way to guide your customers is to give away something for free followed by a low cost item. It is the system that has been found to work over the years.
Online Secret no 6: Build more credibility.
It is difficult for customers to give their hard earned money to a person of questionable character. This where your website needs to employee the law social proof. To build credibility you need to use testimonials, endorsements, guarantees and where possible samples.
Online Secret no 7: Sell a high priced back end product.
In most cases, you are very likely going to acquire customers at a breakeven. However since you are in business, the only way to make money would be to sell expensive back end products. They could be yours or from other marketers.
Online Secret no 8: Determine the lifetime value of you customers.
This will help you make decisions on customer acquisition costs. It takes you a way from focusing on the first sale. It makes you treat customers with more care and integrity.
Online Secret no 9: Keep repeating the process and sellmore products.
If you sell to one person and make a profit of $100, to make a million, sell to 10,000 people. That is quite simple but many marketers never get it. You simply need to create more products, make joint ventures, and be more creative and a permanent student to achieve this.
Get a detailed step-by-step process of how to make thousands of dollars online every single month.
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