subject: MLM Opportunity Leads - The Biggest Traps To Avoid [print this page] MLM Opportunity Leads - The Biggest Traps To Avoid
If you have been thinking about buying MLM opportunity leads, don't do anything until you read this article. In this article, I'm going to break down the most important variables, and the biggest money-sucking traps that you want to avoid when it comes to shopping for MLM opportunity leads.
A lot of people purchase MLM opportunity leads with the thought that those leads are going to be ready-made purchasers. They seem to think they will call those prospects, and the prospects will be people sitting on their couch with their credit card in their hand just waiting for someone to call them. The truth is that there is a huge amount of variables with these MLM opportunity leads.
As a rule of thumb, I am not a big fan of buying this kind of lead. I think you're generally better off to lead with the product and close with the opportunity. The value, to me, in buying MLM opportunity leads is that they can be a great way to build your skill set and your confidence, and to learn to position yourself appropriately with people on the phone.
With all of that said, let's talk about the different classes of MLM opportunity leads, and how to know which ones to buy and from whom (if you do decide to buy them). With ANY MLM opportunity lead you buy, what you specifically want to know from the person from whom you're going to get them is on which landing page the leads opted in.
Many lead brokers will be hesitant to, or will refuse to, share that information with you. They may tell you that their traffic comes from different sources. Bottom line: If they won't tell you this, don't buy from them. Most of the time in that situation, their traffic is from generic pages that won't position you as the leading authority.
Once you find a good lead broker, the best way to use MLM opportunity leads is as a skill building opportunity (as opposed to a money-making opportunity). You want to learn how to become the hunted instead of the hunter. You want to learn how to appropriately position yourself with people on the phone. When you buy MLM opportunity leads, you are automatically reversing this and making yourself the hunter instead of the hunted. So if you're going to buy them, use them to your best advantage.
Another thing to consider is the age of the MLM opportunity leads you are considering buying. Generally speaking, everyone is coming to the table with a different level of skill set. So what I always recommend is to start off buying leads that are a couple of weeks old, because you can get them dirt cheap (for no more than about 5 to 10 a piece). Then, as your skill set improves, don't be afraid to spend more on newer leads.
Remember that the type of lead you buy doesn't make you a better marketer. A marketer dictates the quality of the lead. You can go out there and buy real time MLM leads at $5.00-$10.00 a piece, but that won't automatically mean you are going to close more deals or make more money -- or even that those are superior leads to older leads. You still have to have the skill set and know how to speak with prospects to monetize those leads.
In conclusion, start off with MLM opportunity leads that are somewhat aged that you can buy pretty inexpensively. Use those leads to build your skill set and to put some money back into your pocket. After that, when you feel confident, don't be afraid to spend more on leads.
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