Online marketing is nearly identical to traditional business marketing in principle. Half the goal of a marketing campaign is to make the public aware of your product or service. The other half of the campaign is designed to make the public feel the need to purchase the product or service.
An online marketing campaign has the same objective to make the public aware of your website and to generate interest in the content on your site. Whether your website offers products for sale or free information and news, more traffic is better than less traffic.
The most effective, and maybe most difficult to implement, technique I can share with you to properly market your website is to look at your site and products and/or services from the visitor's point of view. Why would a visitor be attracted to your site, and if they do visit, what will keep them there? What can you do to make your products or services more attractive to the visitor? What benefits and value can you offer prospective customers?
Answering the question of why a visitor should enter your website is where the majority of the marketing comes in. OBrienMaDe is a social media marketing business that can by creating a unique marketing strategy for your website. You need to make sure you utilize a variety of resources to capture your audience's attention. Social media tools like Facebook, MySpace and Twitter are just a few of the resources you should be tapping into.
Now that you have your audience's attention, you need to give them a reason to click their mouse and visit your site. Once you have a prospective customer in your website you now have to give them a reason to want the products, services, or information you're offering. People buy items because they make them happy, they help them achieve a goal, or they generally need the items.
Don't make social media marketing too difficult. The internet can be a scary place, but really, everything online directly correlates to everything offline. The biggest reason people can't run a successful online marketing campaign is lack of time. If you're too busy running the day-to-day operations of your website and would like help constructing an online marketing campaign please visitOBrienMaDe or e-mail info@obrienmade.com.
