subject: Attraction Marketing – Does It Really Work? [print this page] Attraction Marketing Does It Really Work?
Attraction marketing has become a hot method online in the last few years, but is it more than just a catchy phrase to sell more ebooks and course to new Internet network marketers?
If there were a survey made among network marketers about their biggest concern I'm quite sure getting good, qualified prospects would be the number one problem on that survey. In a way, Internet has changed the whole prospecting game, but for date, there hasn't been one complete solution that would make building network marketing or direct sales organization easy and fast.
We all know the strategies that most companies and network marketing old timers give to new members:
First, sign up your entire family and relatives, then co-workers and neighbours and after you have run out of postmen, bankers and pensioners, just talk to anyone who happens to stand behind you in the supermarket line or basically anywhere where there are people.
Then, once most people run away screaming when they see you, start making cold calls, either from purchased lists, or even better, just use the phone book. Once you get some unfortunate soul on the phone immediately start telling about the amazing comp plan your company has.
Send emails to all possible lists you might find and send only blatant ads which scream how great your product is. And on and on. Lots of ideas, which you should NOT do, unless you want your business to die a sudden and painful death. All of these tips are not very viable, especially in today's saturated market where people see ads everywhere.
These days everyone seems to be talking about attraction marketing as a new thing, but actually those that have had long term network marketing or direct sales success, have been using attraction/social marketing all the time. It just hasn't been called that. Of course calling it attraction marketing makes it "new" and more sexy to sell ebooks and courses about attraction/social marketing. The idea is that you use marketing to attract people who are really interested about doing business with you and who feel that the business you represent feels right for them as well.
The way to do attraction marketing is actually very simple. Using articles, blogging and social media create a marketing plan where YOU play the lead role, not your company or products. Make the whole process more personal and human and that way attract the right people that feels the connection with you. You must provide real value and be genuinely someone who knows what they are talking about and who is not using hype or other dubious ways to get people to join or purchase from you.
Treat people with respect and speak honestly. Make videos and use online distribution channels spread it all over the internet. Those videos and articles leave back-links to your preferably personal site, which in turn get more traffic from search engines. It's basically a very simple marketing plan, but it requires some work and very consistent action, day after day. You have to make a lot of videos and submit several articles every week and month to get results. It might take some time, but results will come.
Unfortunately many people quit before they see results as it takes time to generate traffic. Videos are great and probably the fastest way to generate traffic, but for many creating videos can be bit difficult. However, it is a highly recommended way to start using attraction marketing. Eventually all of this work leads to traffic and that will create excellent prospect for your business so start using attraction marketing right away.
You don't have to buy several ebooks and courses to start doing it, just use your common sense and treat people like the way you'd like to be treated. Hey, there's a new concept! After all, leads and prospects are human and just maybe they would like to be treated that way instead of just being treated as "leads"
For a new marketer attraction marketing can be quite an intimidating concept. If you are new and have no experience how do you attract leaders and productive team members instead of other newbies? Faking it doesn't work well as people usually sense whether you are for real or not.
Getting good training and just doing the work the right way is the only way to start appearing as a genuine article. It takes sometime, but if you keep working your business consistently you can appear as a leader very soon. If you are genuine, work hard and care for people that's the message you send out and you start attract similar people to you.
