subject: Diamond in the Rough [print this page] Diamond in the Rough Diamond in the Rough
Product differentiation is what showcases your product in a marketplace teeming with similar supplements all vying for consumer attention. Your product's Unique Selling Proposition (USP) is the unique feature that will help distinguish your product from the rest. Shining these features at your target market will make them sparkle more brilliantly and attract consumer attention. In fact, your product could remain a unfound treasure, unable to reach its full sales potential, until you skillfully apply the techniques of product differentiation. Here are a few tips to help you do this:
Know your competitor's product - Understanding the strengths and weaknesses of competing brands will help you strategize your marketing plan.
Focus on ingredients in your product - if you can back up any ingredients with scientific research, it will carry high consumer appeal.
Focus on your delivery form - if your delivery form is better than your competitor.
Focus on quality manufacturing - Consumers are savvy and are looking at the manufacturing process as well before purchasing a product. A manufacturer who has been adhering to exceptional quality control measures and manufacturing in a GMP-certified facility, should use this as a strong selling point for their product.
Product packaging - Designing product labels that stand out on shelves through the creative use of color, design and packaging technology can create visual appeal and attractcustomers to your product.
Product labeling - Features that distinguish your product should be noted on your product label. There is definitely more consumer attraction towards products that are labeled "Certified Organic", "Kosher" or "Easy-to-swallow softgels".
Is there a story to your product? Exotic superfruits enjoy unusual popularity mainly because they have a story to telltheir discovery, traditional use, as well as science-supported research suggesting a wide range of health benefits, all help create consumer interest.
Other points to consider when promoting your USP:
Being in business longer than your competitor is an advantage. Consumers tend to trust a manufacturer who has held a good reputation for a number of years.
Emphasize your refund policy, especially if it is stronger than your competitors.
If your order fulfillment rate is faster, products will reach your customers more quickly. These are salient points that could be turned into selling advantages.
Customer reviews can be used to reinforce your USP.
Endorsements by famous celebrities or well-known medical professionals are strong selling advantages.
If you're looking for robust product differentiations that will give your private label supplement a distinct advantage over your competition, Vitacap Labs offers you the best formulations created by our highly-qualified research team, and manufactured within a GMP-certified facility. We offer a wide variety of private label nutritional supplement formulas along with a diverse array of delivery options. Partnering with Vitacap Labs will give strong backing to your products providing you with the confidence you need to flash unique product features and gain the competitive advantage. In addition, we offer you the unique option of mixing and matching any of our private label formulas to meet our minimum order quantity of just 96 bottles! Talk to one of our professional product advisors today or Click Here to request a free quote!
