subject: SEO or PPC? Which search marketing strategy has a better return on investment? [print this page] SEO or PPC? Which search marketing strategy has a better return on investment?
PPC:
PPC allows more control over flexibility of budget
PPC allows adjustments to be made on short notice
PPC results are seen more quickly than with SEO
Very few changes to the website are required with PPC
PPC brings more targeted leads to the website
PPC is a great way to support short-term promotions
If a business is already number 1 in SEO, PPC should be used to remove advertising space from competitors.
PPC has 1.2 times SEO's conversion rate
SEO:
SEO is crucial in terms of a long term strategy for online businesses
SEO gets 7 times more clicks than PPC. More website visitors means more clients
Around 10% of search marketing dollars are spent on SEO. The rest is spent on PPC. This means that 10% of search marketing spend is focused on where 90% of the clicks come from.
In the long run, SEO can be more cost effective than PPC, especially for more competitive keywords.
An effective SEO strategy can remove space for a bad reputation through negative reviews.
SEO takes advertising space away for the competition
SEO helps improve AdWords Quality Scores
Some SEO strategies such as video SEO can achieve page 1 results relatively quickly.
When examining the two search marketing strategies, there was no clear winner between SEO and PPC. They both have unique advantages that can be used to achieve different goals. In most cases, it's important to have a combined, holistic strategy to search marketing. The combined use of PPC and SEO provides more of a significant lift for each listing than only appearing in one or the other. A combined strategy also allows you to reach a more broad search audience. So, our conclusion is to first identify your businesses objectives and then choose the best suited search marketing method, SEO, PPC or both - to accomplish those objectives.
Weather you intend to focus your Web Marketing Toronto wide, nationally or globally, Webryze can help you develop an effective online strategy to reach your goals.
