subject: Beginners Guide to On Page Optimization [print this page] Beginners Guide to On Page Optimization Beginners Guide to On Page Optimization
On page optimization is an important SEO method that should be implemented by the every webmasters. It involves optimizing the elements on a site including META tag, content, link structure and etc.
Every website should use META tag because it can help them to rank on the search engine. There are there types of META tag which every webshite should have including META title, META description and META keywords. The META title allows visitors to know the type of content that is being presented on the page without visiting it. The META title can include keywords that are related to the products and services which you are promoting. If you don't know what keyword to use, you can use the keyword suggestion tool to find a suitable keyword. The keyword you use must have low competition. If it has high competition, you won't rank for it. It takes years of search engine optimization to rank for a high competition keyword. In addition, low competition keywords are specific. They are specific to the niche of the product that you are promoting. High competition keywords offers a broad coverage of niche. For example, dog training is a high competition keyword that is covers a broad niche. Using low competition keyword allows you to have high conversion rate. When you have high conversion rate, you will have high targeted traffic. When you have high targeted traffic, you will have a lot of sales. When you have a lot of sales, you will see an increase in the income.
Your site should contain good navigational structure. If your site has good navigational structure, people will like to surf your site. No one links to surf a website that is filled with broken links. The navigational links should be position in a place that is easily noticed by the visitors. The ideal position for the navigational links include top, left, or right. If you want to put the navigational link at the bottom, you should also put it on top of the page.
Your site should has good web design. If your site has a messy template, no one will like to visit it. You can offer interesting feature such as flash or
Slideshow so that people will like to visit it. People like to see flash content because it is entertaining. However, you should not use too much flash. Using too much flash will cause your site to become not SEO friendly. If your site uses flash, you should include a static version.
The content on the site must be free of grammatical and spelling errors. If your content is filled with grammatical error, the search engine will refuse to rank you on the internet. Visitors will not be able to read the content. After finishing writing the content, you should proof read it. If English is your second language, you can hire someone else to write the content. By providing quality content, people will link to the article page voluntarily. You can provide a hyperlink code under the page so that people simply paste the code into their website when they want to link to you.
