subject: 6 Hot Tips for Marketing Your Health and Fitness Club [print this page] 6 Hot Tips for Marketing Your Health and Fitness Club
Marketing a health and fitness club falls into two separate but related tasks; namely, recruitment and retention of members. Recruitment means membership acquisition while retention has to do with making them stick with the club. The following tips will help you market your health and fitness club so that you will realise your revenue and profit objectives.
Clear targeting
The facility itself
Your people
Your processes
Ancillary services
Provide for untoward events
Implement these ideas and you should be able to recruit enough people into your health and fitness club, retain a high proportion of them and thereby lift the life time value of your members and hence your return on investment.
