This section report focuses on how public opinion about climate change, in Canada, England and the USA, relates to flying behaviour, and opportunities for low-carbon alternatives to flying. The report considers the current use of inexpensive video-communication systems from Skype (video) and VSee, as well as the current use and potential adoption of high-quality telepresence systems. It measures awareness and reputation of 7 specific telepresence providers Cisco, HP, Polycom, Avaya, LifeSize, Tandberg and Teliris whom, to a greater or lesser degree, already promote their services as a low-carbon alternative to flying. Finally, the substitution potential of telepresence for flying, and the behaviour and profile of "telepresence leaders", are examined:
What proportion of people fly; and how much for longer-trips versus shorter-trips; and for business versus leisure?
Given their particular concern about climate change, do Climate Citizens fly less? Do they fly less for "more discretionary" shorter-trip leisure flights?
What proportion of all flights can be attributed to heavy flyers', for each flight category?
What levels of usage are there for telepresence solutions, and awareness of the companies that offer them?
What proportion of people like the idea of using a high-quality video-communication system, at home and at work, "a great deal"?
What might explain the greater uptake of telepresence amongst American business flyers than those from Canada and England?
What is the profile of those who are keen to use telepresence?
Table of Contents:
1.1 Introduction 3
1.2 Key Insights 20
1.3 Methodology 28
2.1 Report Results 33
2.2 Attitudinal segmentation to climate change 34
3 Canada Data 42
3.1 Canada - Flying: frequency 44
3.2 Canada - Business & leisure flying: frequency 49
