subject: Email marketing technique can help to reach business objectives [print this page] Email marketing technique can help to reach business objectives
Email marketing is another form of direct marketing whereby it is done through electronic mode of communication. The concept is as similar to normal mail but here it is via internet.
On an average half of the world's population logs in and sends/ receive mail on a daily basis. So it is logical and makes sense that E-mail marketing technique will gauge audience attention.
The manufacturer can collect customers reaction and in a way can induce and influence the potential consumers. This again is a hypothesis but still there are maximum chances of hitting the right strings.
The marketers can reach a substantial number of consumers who have consented to receive them as a form of keeping updated about the subject, brand, and product/service. Here a marketing campaign can include E-mailing in bulk to random E-mail addresses or just to few consented E-mail addresses. In both the cases the ultimate aim is to make customers aware about the product/services/brands/schemes/offers etc.
Many SEO company would also agree about the advantages of E-mail marketing as a Means of promoting their products and services.
The things which might come under E-mail marketing can include series of technique via
Newsletter archive
Auto responder E-mail
Mail merge
Purchase E-mail ID's
Reporting system
Template designing
E-mail marketing has its own set advantages over other technique of marketing.
It is cost effective
It saves times
Targeted audience can be trapped easily
It is eco-friendly because there is no use of paper and printing
Human resource is minimal
All this plus point can be considered by the manufacturer/producer/provider to promote their brand. Internet as a tool of communication can prove beneficial if exploited intelligently. Thus, in a similar manner E-mail marketing as a technique of marketing or promoting one's brand can turn advantageous to the business objective.
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