subject: How cheap promotional gifts make for effective marketing media [print this page] How cheap promotional gifts make for effective marketing media
While many economic experts continue to argue over the fact that the recession is over or its effects are still hanging on, if you ask small and medium business owners, ever since the economy crashed, there has been a very strong emphasis on how things can be done with the least investment possible. And this is what brings us to why cheap promotional gifts are increasingly being used in combination with other promotional gift items to ensure that consumers are attracted to their brand.
On a more detailed level, post-recession, organizations of all shapes and sizes are in a state of constant turmoil regarding what is the best possible marketing strategy to maximize ROI while ensuring that consumers get the message right. And with so many budget cuts clearly doing rounds across tables, it's clear that businesses need to find quick ways to influence consumers to stay loyal to their brand. What makes the situation worse, and in some cases, even profitable, is the fact that many small players have been wiped out, leaving the big boys to fight it out for attention. In such a scenario, cheap promotional gifts stand out as a very viable source of marketing products with gifts that are not only economical for the company, but also come in day to day use of the consumer. And it's not necessary that you have to be a coffee brand to give away coffee cups as promotional gifts items or an apparel company to give sweatshirts with your logo embossed in the middle; it's basically about creating a connection with a potential customer, and one that might also influence other around him. For instance, if a person is wearing a T-shirt with a brand name written on it, other would obviously notice, and this would create an impact that is better than advertising. In other words, cheap promotional gifts do surrogate word-of-mouth advertising without the person doing the same even realizing it, making them one of the most effective marketing tools available.
