subject: Recruitment Drive Aided By USB Flash Drives [print this page] Recruitment Drive Aided By USB Flash Drives
Just how do you attract the brightest and best university candidates to your business or at the very least to your stand or booth at employment fairs at university campuses so that you can enter into a dialogue with them?
Although there is huge competition for jobs at the moment there is equally strong competition amongst some of the most dynamic and fast paced companies in the UK to secure the interest of top graduates from some of best universities. Whilst your jobs, training, remuneration package and long term prospects combined with your companies profile play a huge part in catching the interest of prospective graduates sometimes its also important to have a "hook" to get them to stop and talk to you. No more so is this true than in the scrum of University job fairs where lots of companies compete for the attention of the students.
One company that faced such a challenge is Cognito. Cognito are the UK's most experienced mobile systems integrator, with a unique managed services approach that embraces industry best practice and enables our customers to concentrate on running their business, serving their customers, and establishing market leadership. Cognito wanted to attract bright new graduates to become part of their team and decided to invest in some branded USB wristbands to "encourage" students to come to their stand.
The silicon rubber 1GB USB wristbands were printed up Cognito's logo and pre-loaded with details of the jobs on offer. The reaction to the wristbands by the graduates at the job's fair was incredibly positive and they had the desired effect in terms of driving interest both in Cognito but also in terms of driving interest in their graduate placements.
If you are looking to entice students of perhaps customers to your stand and a show, event or exhibition then you might want to consider using USB flash drives to draw people onto your stand. If USB wristbands are not suitable for your target audience than don't worry because there are lots of different styles and designs of USB flash drives available including USB credit cards, USB lanyards and classic Twister USB sticks. If none of these "rock your boat" then you could always commission your own 3-D custom version custom USB sticks can be manufactured pretty quickly in any shape or style you want with many companies choosing to get them produced in a shape that reflects one of their products or their brand.
The inherent appeal and perceived value of USB flash drives will undoubtedly attract people to your stand if they know you are handing them out for free but because of the cost of them you just need to be careful how freely you give them away. In the context of recruitment at a University the cost of a few hundred USB flash drives in relatively small compared to the cost of paying recruitment firms or placing job ads in relevant papers and magazines.
