subject: Why does speed matter to Google? [print this page] Why does speed matter to Google? Why does speed matter to Google?
Speed now plays an important part in your search engine rankings as Google have now factored website loading time into their search engine algorithm. It is now vital that your website is hosted with a professional managed hosting company who can guarantee 100% uptime and unlimited bandwidth for your dedicated server.
According to Google's Webmaster Blog:
"We're including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests. Speeding up websites is important not just to site owners, but to all Internet users. Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don't just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed that's why we've decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites."
We encourage you to start looking at the speed of your site, not only to see how to improve your search engine rankings, but your customers experience on your website. The loading time of your site could now be the difference between hitting that first page of Google and your website being nowhere to be seen.
In order to stay ahead of the competition, it is vital that your hosting company is not letting your website down, so make sure that it is hosted on high speed dedicated servers from CWCS Managed Hosting.
