subject: Leaflet Distribution In London: A Case Study [print this page] If you are thinking about marketing your business through leaflet distribution in London, look for a company that has a wealth of experience and knows how to target the ideal demographic for your business.
Leaflet distribution in London is one of the best ways to get exposure for your brand and services. Whatever your product or service, this form of marketing is guaranteed to land your advertisement straight into the hands of your potential customers.
Local businessman Peter Linton, who owns a pizza restaurant which also offers a local delivery and takeaway service, began using a company specialising in leaflet distribution in London last winter when sales began to take a slump.
As the weather became worse and the nights drew in, Peter was seeing less and less custom at his restaurant. The problem was compounded by the credit crunch, because one of the first luxuries people were cutting back on was dining out. Peter realised that when business slows down, advertising becomes even more important, but had already taken out three expensive full-page advertisements in his area's local newspaper and been very disappointed with the lack of measurable response, so he decided to embark on leaflet distribution in London.
It's important that the company a business uses for leaflet distribution has a good track record of delivering results, is trustworthy and, importantly, isn't too cheap. Price is important, because a leaflet distribution company needs to make a profit too, and if the price seems too good to be true, it may be that corners are being cut, and leaflets not being distributed as they should be, which is of course a false economy.
Peter employed the services of a leaflet distribution company which also took care of the design work of the leaflet. Peter decided that the best way to measure the success of the exercise was to create a leaflet-based offer which entitled the bearer to a buy-one-main-course-get-one-free deal if dining in, and free starters with any takeaway order.
After just two weeks of leaflet distribution in London, business picked up by 30 per cent, all of which was attributable to the leaflet distribution as couples brought in vouchers when they came to dine, and takeaway orders requested free starters. The extra expense of food was easily swallowed by the extra revenue from drinks sold in the restaurant.
When business is slow in times of recession, it's important to be proactive in this way to achieve success. Peter managed to tap into what customers are looking for in the current economic climate. Although money is tight, and people want to cut back their spending, they don't want to stop spending completely; they just want to feel that when they do spend money, they are getting a bargain.
