subject: The Role of Keywords in SEO [print this page] The Role of Keywords in SEO The Role of Keywords in SEO
If you want your website be listed in search engine results, you have to work harder to improve each and every page of your siteby employing proper keywords or search phrases. Keywords or search phrases either may help or ruin your search engine status. Effective keywords truly does improve your search engine standing. On the other hand, bad keywords such as excessive stuffing of it known as the "black hat SEO" will surely get yourwebsite banned for spamming.
Keywords are the phrases within your website's content and articles that the user will be using to get information on related topics of his choice.
Below are the few important facts you must understand to be able to produce beneficial and effective keywords or search phrases:
The number of times the keyword is being searched
Number of searches per keyword are the estimated number of times a keyword or search phrase are being keyed in the search box by a user in all search engines. The figures are usually presented from the given specific time period. You can easily obtain these keywords or phrases by applying various methods and ideas. Few of the resources in searching the right keywords like the well-known Google Ad-word tool gives keywords along with the number of global monthly searches. By far, it is considered the most useful tool in keyword research.
The number of keywords you are going to use
Considering the keywords that you're going to place in your website, there are no restrictions. However, it is advisable to use a minimum of five and maximum of ten keywords that contains a good volume of searches and that can appropriately describe the essence of your website. Just ensure that you employ these keyword or phrases accordingly in your website's content.
The number of times a particular keyword or search phrase is mentioned
All search engines measure the how often you mention the keyword on your website's content by way of scrutinizing the significance of the web pages to a certain keyword searched. Keyword density is the number of times a keyword or search phrases have been actually utilized throughout the overall composition of your website. For instance, a keyword or search phrase that is utilized 3 times along with a hundred of words in a webpage, then the keyword density is 3 %. Though keyword density differs for each search engine's criteria, it's recommended to cut down some keywords if there are several terms which will be sufficiently good for use as the primary topic of your website. See to it that you will not excessively make use of the keyword or serch phrase because by doing this, your website will be tagged as spammer.
Usage of unrelated keywords
Keyword stuffing is the strategy of clogging your website with repetitive search terms in order to attain significant keyword density that will eventually result high position and standing in search engine rankings. There are a lot of ways of to make use of the keywords in a proper way and this kind of strategy is not one of the good practices. Take advantage of keyword or search phrase meticulously and avoid keyword stuffing. Search engines will surely mark your website as spammy if you practice such method.
Using keywords in your meta information
Every single article is allowed up to 200 characters to be able to stipulate essential keywords in your web pages. All keyword or phrase has to be separated by a comma ( , ). Be certain that the keywords being used in every article are strongly related to the main subject of the site. Every single key phrase given in the tag should exist throughout the related web page. If not, search engines will probably eliminate due to spamming. The optimal amount of keywords for each website pages is 15. Each keyword or search phrase should be unique in every webpage and also should be made up of keyword or phrases that are supplied in the page articles, title tag, titles, attributes, and link text. Should you have key phrases and words which are utilized many times, rearrange the order to maintain every single label uniquely.
