subject: Call Center Mergers [print this page] Call Center Mergers Call Center Mergers
In the context of business, the adage united we stand and divided we fall seems to work well! Call center units are relying on each other to tide over crises that visit them very often. This sense of dependence has given rise to facing the dangers together by forming mergers and buyouts. BPO units are getting into tie-ups with other firms to do telemarketing work together. Such mergers can take place between domestic call centers and also for international companies. Several BPO service units in countries like India has entered into partnerships with their counterparts in UK or USA. Fusion BPO Services itself has one with the Centennial Marketing Group of Canada.
The prime reason for these call centre mergers is not just pooling resources. It also means opening up new markets that were not possible before. We can talk from example. We didn't have much stakes in the finance and insurance market. Our buyout of the Centennial Marketing Group has brought us some quality financial and insurance projects. We have some credibility in the financial sector of Canada because of our brand blending with that of CMG. Such tie-ups are necessary for diversification of call centre services. It's important that these units grow out of being just customer service centers.
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