subject: Hanwang predicted electronic book market: 10 years to replace printed books - Kingship, e-reader - Printing Industry [print this page] Hanwang predicted electronic book market: 10 years to replace printed books - Kingship, e-reader - Printing Industry
Amazon launched by the global Electronic Reader fever is on the rise, to participate in development of Hanwang Technology CES chairman Liu Yingjian that the electronic reader to replace Print Books will be repeated a digital camera to replace film scene in China, also take 10 years.
"A rare opportunity to change"
Smell the future of e-reader business Hanwang Technology Chairman Liu Yingjian very long time often do trapeze, and from between continents, first in October 2009 took part in the Frankfurt Book Fair, and later went to study in Europe a great circle, and recently brought its "electric paper book" CES exhibition in the United States appear?? "electronic paper book" is the Kingship of the electronic reader, it is called.
"Electric paper books this product in the world heat up, which were the main product, is the great revolutionary change," Liu Yingjian the status of electronic readers such a joy.
Liu praised the book on the power of paper entirely understandable. Kingship itself from it, by the end of 2008, when, by the Financial Crisis, the staff was reduced to 460 Hanwang, but the end of 2009 increased to 800 in 2010 and recruit 1,500 graduates. Transfer all the power of paper from the book, in 2009 operating income Hanwang is the major source of paper books, Liu Yingjian this described as "a rare opportunity to scratching and scrambling."
From the market itself, the Kingship of external also made some public opinion polls, early last year when the online survey only 5% of people have the desire to buy 95% of people do not want to; the end of last year re-test , 65% of people feel that you can buy.
Will repeat digital camera to replace film cameras scene
Whole industry started to heat up it seems, are said to have hundreds of manufacturers to enter the electronic reader industry.
However, the entire industry, the key is how much the total market plate. Wall Street's investment banks are very much optimistic that the digital cameras replace film this scene will repeat itself in the electronic reader industry.
This, Liu Yingjian is that "from now on the market to see, how long it takes for this change mixed views, Taiwan, the need to 5 to 10 years, 20 years in Europe that the United States that the 10 years I see China alternative process that is 10 years. "
He said, "digital cameras replace film cameras is 6 years, MP3 CD is 6 years to replace, flat TV Replace the CRT TV is 6 years, U replace the CD-ROM disk is 6 years. Paper printed books will continue to exist, but the future is used to do collection. Some said that now there is no color e-reader, but with the technology, color will be resolved; people say there are no major screen reader technology developed to a certain extent, there is a large screen at once; there are those who think the price was too high I tell you, the price can fall quickly. "
His view, after 4 years, the stock market will probably have 50 million electronic reader, probably will sell 3 million this year. The publishers and authors are not unemployed, because if a good-looking book, the e-reader in a dollar pricing, we have to download, then this writer would have 50 million of gross profit. Therefore, the future of the rich, and some of these artists, because his editor is zero cost, and costs declined.
E-reader market, this year China will reach 3 million units
Electronic reader for the entire global market, sales situation, Liu Yingjian revealed that China and the United States is the world's highest electric paper books concern the market, take the Chinese market and the U.S. contrast, the United States in 2008 to sell 50 million units sold last year 300 million; and China, in 2009 sold 50 million units, according to speculate that the development of the Chinese market this year should be around 300 million units.
