subject: How to Run An Email Campaign [print this page] How to Run An Email Campaign How to Run An Email Campaign
A successful email campaign could mint money for you and an unsuccessful one could discourage you from running another one in the future. So you had better rope in professionals with adequate experience to design your email campaign. Here are some basic points that would hold themselves good for any type of email campaign.
Collecting E-mail Addresses
It is important that you collect your e-mail addresses through the proper channels. The best way for collecting e-mail addresses is through a form on your site. This will take up the response rate and stop the Spam accuses, when anybody fills up the form and sends them an email asking for confirmation. Many a time, people just fill the form out of curiosity and are not very serious about the services or product. Therefore asking them to confirm would lessen the chances of your business emails being taken as spams. Only the users who are serious would confirm that they are willing to accept your emails.
I would suggest you not to buy email addresses. There are several places in the market where you can buy email addresses. However, response rates for the emails sent to these addresses will be too low because most people would take this as Spam. Providers of email addresses usually charge an exorbitant amount of money for this, which is simply not worth its value.
Running E-mail Campaign
A well thought out e-mail campaign is always better than a haphazard one. An email campaign should have a pre-written set of emails as well as a timetable when the emails have to be sent. You just have to send the emails to people at the pre-set intervals. As the process is well thought out and researched, there are always better chances of responses. Experts, who know how to mature a lead, ready the format of email campaigns. They know very well how to make an interested prospect eager about your product or services and then pursue him/her to buy it. So it would be better if you get the services of a specialist for finalizing the email campaign for you. A successful e-mail campaign would give high return on investment (ROI).
Using Auto Pilot
Set your email campaign on autopilot and forget about it. Autopilot will automatically send emails to all sign ups, including the new ones, at regular intervals. The email campaign could run for several months or even more than a year. If you wish to affect a change in the campaign, you can easily do so. The autopilot makes the task easy and instant, which would have been cumbersome for any human employee.
Role of Auto responder
An auto responder, as its name suggests, responds automatically to an email. In many cases an Internet marketer runs several separate campaigns, all of different nature and objectives. An auto responder can handle such complex campaigns and reply to the prospective clients. It can recognize the particular campaign to which a user has responded and send back the appropriate response. There is absolutely no chance of any goof up which keeps all the email senders satisfied.
Segment Your Prospective Customers
People have different types of requirements and as a marketer; you have to recognize the difference.
The marketing campaign will have more chances of succeeding if you have divided your customers into proper segments. Design your email campaign in a way that suits the segments. A segmented email campaign will always have more of a success rate than a flat one. As you know, a customized thing is always better than the general one. There will always be more takers.
No business can run sans clients or customers. So learn to value your customers and they should also know that you value them. Treat your prospective clients with due regard and be prompt in your replies while running you business email marketing campaign. You emails should be substantial, always carrying some information or the other. Never try to take your clients for a ride. An upset client could take away a few more prospective customers.
