subject: Building Your List With Co-registration Leads [print this page] Co-registration leads, or coreg leads for short, are the only types of leads that you should consider buying. Purchasing bulk email lists from shady lead brokers is not such a great idea. Coreg leads are leads who agreed to sign-up for multiple lists by submitting their information once. If you have ever signed up for something and seen a box which said something like "check this box to receive information on this topic", then you have seen co-registration in action.
Major autoresponders like Aweber or GetResponse do not allow the import of coreg leads to your accounts there, so you will have to use an autoresponder which you install on your own server. Third party autoresponder services do not allow you to import purchased leads because they don't want to get spam complaints, which are common to get from purchased leads.
Coreg leads should be treated very differently from your typical double opt-in subscriber. Your typical double opt-in subscriber has explicitly given you permission to send them emails in return for whatever you gave them as an incentive to opt-in. Coreg leads on the other hand have never heard of you before and technically have not given you permission to email them. They signed up somewhere knowing that their information would be given to other parties, but they weren't sure whom exactly it would be given to.
Once you have imported all your leads into your server based autoresponder, you will need to send out a welcome and introduction email as soon as possible to ensure that your leads are still new. The older your coreg leads are, the more likely they'll report your emails as spam because they won't remember signing up for any lists. In your welcome email, introduce yourself, tell them how they got onto your list, and stress the fact that if at anytime they want to unsubscribe from your mailing list, they can do it by simply clicking the unsubscribe link at the bottom of each email that you send out. By introducing yourself to them and letting them know that they can opt-out at anytime, you are building trust with your subscriber.
You should not try to sell anything to your coreg leads for multiple reasons. Firstly, your leads won't really trust you enough to buy from you. Secondly, you won't be too familiar with your coreg list because you didn't build it, therefore you won't know what types of products and what types of information will be of interest to them.
The solution to this is to offering a lot of free quality content to your list both to warm them up to you and to observe which topics appeal to them most. Make them double opt-in to your lists, which you should host using a third party autoresponder, so that you can identify the preferences of your action-takers and promote more targeted offers to them in the future. If you play it right, a single coreg list can be transformed into multiple targeted lists of double opt-in subscribers, and that's why purchasing coreg leads can be very profitable for your business in the long run.
