subject: Principles That Generate Traffic [print this page] Principles That Generate Traffic Principles That Generate Traffic
The Principles that drive traffic and search engine rankings are:
Relevancy
Popularity
Original Content
We have also observed that if handled properly these principles can create "Buzz" that seems to intensify the effects of the principles to get traffic.
What types of content increase traffic?
What is meant by Principles?
Well let's look at an example.
You are sitting under a tree and an grapefruit falls and hits you on the head. (You conclude it is safer not to sit under a tree.)
A few days later you are walking along a sidewalk and you catch your toe on an uneven crack and fall down and scrape your knees. (You conclude, it is safer not to walk on sidewalks.)
Later you are walking along and you notice two very large cranes with extremely large wrecking balls hanging from their cables and it appears that the two cables are not absolutely parallel. They are closer together at the end to which the two wreking balls are hanging. You wonder why on earth would that be.
Later as you contemplate the events of the last two days you wonder, what caused these things to happen? All of a sudden, "eureka" they may be related. the fruit was attracted to me or the earth I was sitting on, I was attracted to the earth I had been walking on, the wrecking balls may be attracted to each other! You hypothesize that objects are attracted to each other. Later as you and hundreds of others test your hypothesis you determine that this is a principle by which all objects in the universe operate! (pardon me for oversimplifying the process. But hopefully you get the idea of what a principle is.)
As we have observed, the conditions that increase traffic and under which Search Engine Ranking is increased are:
Relevancy
Popularity
Originality (in content)
From extensive observation we have concluded that these are principles that drive Traffic and Search Engine rankings.
We have also observed that when these principles are properly integrated they can cause "Buzz" and when this occurs there is an amplification of the effects of the principles to increase search engines ranking.
Alright, so what is relevancy? Well if you do a Google search for Philadelphia Airport and the document you find is titled "President's wife on chocolate frosty feed", you would probably wonder what the relevancy is between prosperity and this title! Keeping your article relevant results from you carefully thinking through what people would be searching for who want to read your article! The title and the content should match what you cause the search engine to bring them to your article for. Content that you write about should be relevant to the group to whom you are marketing. If you are marketing to people who are in or who are considering being in network marketing then your content should be aimed at and thus be relevant to that group of people! Be on Topic!
What about Popularity, what is it? Popularity on the internet works together with relevancy. How many sites link to your site? How popular are the sites that link to your site? If a page has great relevancy but has no link to it from other sites then it will not rank high in search engines and no one will find it. You must know how to build links to your content. Be careful that you don't point unrelated sites to your content. Only link those with the same topics to your content and don't try to make your content cover many topics!
The Power of Unique Content. What does that mean? Don't post the same article on various sites. It is possible to make the right kind of changes to an article and use it on various sites but we will deal with that later.
The formula: O + RC + LP + C = BUZZ
Where O is Originality, RC is Relevent Content, LP is Link Popularity and C is Consistent Action
Many people post original, relavent, popular content that gets no attention! The thing that sets you apart is your consistency. Be out there every day for the next year. This will take you only an hour or two a day but it is so critical!
What kinds of content can you market?
Articles
Blogs
Videos Video marketing is essential in this day and age and we will be discussing how that can be done effectively.
Social Bookmarking getting your content recognized on the social networks is a powerful help. We will deal with those techniques at a later time.
Syndication Not something you control but is related by how you do your marketing.
How Do You Win With Content Creation?
Content that Has:
The Most Sites Linking in (Popularity)
That is Most on Topic (Relevancy)
That is Original
Gets to the Top of Everything
Other Ranking Factors
The Content That is On The Most Popular Site
With the Most Popular Votes
With the Best Site Optimization
Wins Against The Competition
What Can You Control?
The Kind of Content You Create
How Much Content You Create
How Original Your Content Is
Where You Distribute Your Content
How You Promote Your Content
My Challege to You!
Create One New Piece Of Content Per Day And Post It On Your Blog
Promote That Content Through A Four Step Process outlined in this Article
Point That Content Towards Your Central Sales Funnel.
Do It For The Next 100 Days!
Your Assignment:
Finish Setting Up Your MLSP Pro System you learned about in Financial Goals, Business, Do You Have A Dream
This is critical. If you haven't already done that please go to http://www.genehollick.com and finish it immediately. All the rest of this will be of no avail until this is set up!!!!!
Follow the step by step process we are providing in this sequence of lession!
This is very very important. Don't just read them but do what you are shown and you will be successful!
Don't get hung up! Call Me if You're Running into Problems!
