subject: Leads Site- Recommended Program [print this page] Leads Site- Recommended Program Leads Site- Recommended Program
Read the title carefully, it is a word that is singular. I only have one recommended program. Wondering Why? Keep in mind the nature of business or product we are talking about are something personal, something that you truly believe in. You should be in the business you recommend, or use the product you recommend, you should have obtained results from the recommended product/program and you should provide a means for people to easily start off with the product/program.
Personal Use
You are marketing a product/program that you believe in. Best way to believe a product? Use it. You use a new shaving razor, you like the experience, you can market it with more confidence. Your belief in the product, is PERSONAL. This is a big boost in your marketing pitch. Believe me, prospects can sense that belief in your pitch.
Obtained results
Mere experience with a product/business doesn't guarantee your belief in the product. Have you experienced results with it? Great. Please recommend it. Your audience will definitely believe you.
Usage
How did you use the product? How did you succeed in the business? Your leads want to know. Show them step-by-step how you did it. It will increase their confidence. They will talk about it with their friends or colleagues. You generate a positive buzz. It will result in more customers for your business or products.
Be straight
I will conclude this post with one main theme. Please engage in straight talk with your prospects about your product or business. You are not selling them a product or a business you deem low-quality. So there is no need to add razzmatazz to your marketing campaign or your messages. You have "lived" through the product or business, so share your experiences, the good, the bad and the ugly. Be direct. Leave the rest to Hollywood!
