subject: Demographic Marketing Online - What Exactly Is It? [print this page] Demographic Marketing Online - What Exactly Is It?
One of the most useful aspects about being able to place your advertisements on social networks is the ability to target exactly who sees your advertisement based on their demographics. This means that you can pick the exact group of people that you would want to be viewing your ads based on certain factors such as age, gender, or physical location. If you are promoting a product or service that you know would appeal strongly to one group of people but not another, this can be extremely important information to help you save money on advertising costs while maximizing profits.In the advertising industry, achieving a good return-on-investment can often prove to be elusive, so it can help to have every advantage when it comes to making sure that your advertising dollars are well spent. The first step to success in demographic marketing on social networks is to know your product and understand the type of person who would be interested in purchasing it. You will want to know whether men or women are more likely to be interested in what you are offering, as well as the ideal age range for the people most likely to ultimately make a purchase and become paying customers.As opposed to typical internet advertising such as the typical search engine advertising model called pay-per-click, demographic marketing can allow you to make sure that only the people who are the most probable to make a purchase will be viewing your ads. If for example you have a product related to credit card debt, you might want to make sure that only people under the age of 30 will be viewing your advertisement since older people tend to be more financially responsible.Advanced StrategiesIt is easier to understand the best way to market demographically using age and gender than it might be for geographic location. After all, what does it matter if your buyer is located in Ohio or California anyway? One advanced strategy using this type of location-based marketing is to create custom ads for specific locations, such as creating 50 different ad campaigns to be used in each of the 50 United States. This type of custom-tailoring of each ad campaign can maximize the amount of people that end up clicking your ads.Another advanced demographic marketing strategy is to find other smaller social networking sites that might be custom-tailored to a specific niche such as start-up entrepreneurs. By picking smaller boutique social networks you might not have the same large volume of people to be working with, but you will know that the people who are using that social networking site will be much more interested in things having to do with business or finance.
