subject: Every Company Must Have A Web Presence [print this page] Years ago we all learned the catchy little phrase, "Let your fingers do the walking through the Yellow Pages". Nowadays it's YellowPages as well as a host of other online directories for consumers to use when they need to buy something.
Phone books are becoming obsolete as technology takes off and improves every aspect of our lives. Long gone are the days when consumers sat by the phone for hours calling stores for basic information. Companies now rarely have calls asking, "Do you sell mulch?" or "How much do you charge to clean carpeting?" Why? Because consumers of all ages and in every socioeconomic group find it faster and easier to let their fingers do the walking across a keyboard!
Companies that don't have a web presence are losing customers, losing business, losing revenue, and making their competitors very happy indeed! Consumers who essentially grew up on the web have learned how fast information can be put at their fingertips. This is how they live, and this is how they buy.
In today's fast paced world where everything needs to be done yesterday and gas prices have gone through the roof, no one has the time to spend an entire weekend looking for wallpaper, shopping for shoes, looking at kitchen sets, or checking out new cell phones. It's much more efficient to spend an hour or so in front of the computer researching websites, comparing prices, getting Live Help for questions, and even ordering products and services.
For companies that don't believe they need to provide this type of service to customers, think again!
With new technology that makes having your own website downright cheap, it's a major business blunder not to develop one to make sure you are getting your share of web customers.
Don't worry about making it look professional. There are many template based options where all you need to do is choose a style, add some verbiage, upload some photos (a picture of your store or even the products you sell), and of course buy a domain name.
In less than an afternoon you can have a professional web presence and you will have total control over any edits and changes you want to make. This is vital to a professional website - you want to make sure that the info is always up to date; you don't want viewers to think you abandoned your site and your business.
If you don't have a website today, you'd be doing yourself a favor to have one by tomorrow!
