subject: Business Card Magnets A Mini Billboard For Your Business [print this page] Business Card Magnets A Mini Billboard For Your Business
Business card magnets offer small businesses a competitive edge. The magnets are a way for businesses to break through the clutter of advertising "noise" that most consumers have learned to simply tune out. Business card magnets get the business name and contact information directly into the hands of the potential customer, and most likely onto a surface where it will be seen daily.
Today's consumers don't like advertising. Whether on the Web, on TV or radio, or in magazines and newspapers, much advertising simply gets ignored. Skeptical buyers don't want to waste their time with things they see no value in. As a business owner, your task is to break through that skepticism. The best way to do that is by giving people something they can actually use, such as business card magnets.
The magnets combine the basic functionality of the paper business card with the added utility of a small magnet. The magnet makes the business card magnet an improvement on the standard paper card in a way that makes it much less likely that most people will dispose of it.
The business card itself is nothing new. European "visiting cards" became common in the 1600s. The British were using "trade cards" printed in multi-color designs in the 1830s. Later on, American business cards evolved from these initial steps. Business card magnets take the concept a step further.
In a sense, the father of the business card magnet is the refrigerator. In the early 1970s, refrigerator magnets first became popular. Eventually, a smart entrepreneur somewhere had the bright idea of printing the data from a business card on a refrigerator magnet and business card magnets were born.
The small, lightweight magnets could be used for holding prescriptions, children's schoolwork, time-sensitive documents and other items right where people could see them. Whether on the refrigerator or the office filing cabinet, the small magnets had value. Add the business card's contact information to the front side of the magnet and you've got what amounts to a small billboard that keeps your contact information at eye level. That's the appeal of business card magnets.
Even better, people are more likely to keep business card magnets than they are paper business cards. People immediately see the added value of the magnets. The slight added weight of business card magnets is just enough to give them a solid, less disposable feel that paper business cards can't match.
Once they get home or to the office, people put business card magnets where they can see them. Whether on the refrigerator, the filing cabinet, the copy machine or the range hood, those small billboards park your business name and phone number or email address right in front of the customers' eyes. And where do you think they'll turn when they need your product or services? How many people are likely to go to their computer or the Yellow Pages to look up one of your competitors when your contact information is right there in front of them?
For added promotional value, business card magnets can made in custom shapes, custom colors, even glow-in-the-dark if you want. No matter what kind of business you're in, business card magnets are an outstanding promotional tool.
