subject: Choosing an SEO Company with a Practical SEO Plan [print this page] Choosing an SEO Company with a Practical SEO Plan
Choosing a practical SEO plan is a must for any company that wants to make it in the online business. Most new companies that haven't been around for a long time make the mistake of opting for so called SEO packages offered by some SEO companies. But what they get with the legit ones, which are rare, is basic and untargeted, and that has no weight on your company or your market.
In order to increase your traffic and get the targeted audience suited for your market you need a practical SEO plan. You need something that is easy to understand from the get go. Just having some company do backlinks for you is not enough, that means very little today as SEO has changed a lot and is still changing. What you need is a targeted and practical SEO campaign from the start.
What makes a practical SEO campaign? The first part is the plan, the SEO plan. You need to work with the company to identify your goals and they will help you make up a plan for achieving those goals in your market. Now your goal may be to increase your profit, or to acquire more leads, or even to establish yourself as a brand. Depending on your goals the SEO plan will be different. The worst thing you can do is contact a company and say I want my site optimized, I want to be on the first page.
Why, why do you want to be on the first page, what do you get from that beside increased traffic? Having more traffic is good, there is nothing wrong with that, but does that actually help your goal, your company's goal? That is why you need to think of what you want to achieve before you contact an SEO company to optimize your website and create a name for your company, create a recognizable brand, which is the ultimate goal of any practical SEO company out there. And there aren't many so you have to be picky.
A company that offers backlinks and directory submission and guarantees top rankings is a company to be avoided. Those are all leftover methods from the old SEO age, the dark ages of SEO to be precise. New and improved SEO, the practical SEO, involves:
- Website structure optimization
- Identifying the market
- Analysis of the competition
- Identification of the proper methods and priorities
- Increasing traffic through both organic and paid methods
- Establishing your company's presence on the internet
- Creating your brand
- Creating a social community
- Creating a way for your brand to be expanded at all times and keeping that popularity level
No short term SEO package can do that. Practical SEO implementation is the only way to go if you wish to achieve your goals and increase the ROI of your company or any other goal you had in mind. The only SEO service you should go for is a complete and practical SEO service that knows how to identify your goals and how to achieve them through creating of a practical SEO plan that can be easily implemented even by you once the initial optimization is done.
Make sure that you have the right choice of company; sometimes paying less will cost you more. Think about it, no investment is too great if the ROI is right, and you can only get that with practical SEO implementation.
