subject: How to Market Digital Products on the Internet [print this page] How to Market Digital Products on the Internet
A few years ago, if you wanted to buy a book, you would need to find a bookstore and purchase it. The same goes for buying music CDs and many other items that are now offered in digital format on the Internet. Times have changed however and now people seem to be quite comfortable with purchasing digital products online and downloading them to their computers.
The problem with marketing digital products however is that sometimes it is harder to show the consumer what they are going to get if they purchase the digital product. For example, an E-book needs to be downloaded and a description may or may not be as accurate as it could be. Due to this, people may feel mislead or cheated and want their money back. If they purchased a book in a bookstore, they always have the option of skimming through the whole book but this option is not available when buying digital products online.
So how should one approach marketing digital products on the Internet? Here are a few tips:
By all means, make sure that you are providing a good and accurate description to consumers. The better the description, the less likely of a chance you will end up with an unhappy customer.
If possible, try to give a partial preview of the book, song, piece of software or whatever type of digital product you are marketing. Give enough so that the consumer feels confident with buying, yet you are not giving away too much.
Know the product well so that if a potential customer has questions, you are able to answer them.
Provide a secure check out method for buyers. The worst thing a marketer can do is make their customers feel unprotected when they want to make a purchase.
For songs, E-books and software, provide clear and precise copyright information and instructions.
Marketing digital products online is not hard, but it is a whole different ballpark than marketing products that are shipped to customers or products that are very popular, that has accessible information about it all over the Internet.
