subject: Parents of New Babies Have To Buy [print this page] Parents of New Babies Have To Buy Parents of New Babies Have To Buy
Almost 1 out of every 2 births today is a first birth, creating enormous marketing opportunities.
Most first-birth families are also two-career families; working moms and dads with large, disposable incomes and no brand loyalties where child care products are concerned.
There are very few good NewParentand Pre-Natal mailing lists in the industry. Marketers need to make sure the list they use is updated weekly, with fresh new names added to the file on a continuous basis.Marketers should look for the Dataman Group list, whichuses more than 50 general public and proprietary sources, such as newspapers, baby photographers, retail stores, diaper services, maternity clothing stores, and hospital gift pack programs which helpsidentify approximately 3,200,000 births each year.
By sourcingdata across many different categories and multiple industries, this assures the compilation of a heterogeneous file. On a quality New Parent list, 85% of the records are added within six months of the child's birth.
Homeownership, income, and parents' gender are also options that marketers can select to fine-tune their list. For businesses that market certain products & services, such as Ultrasound Services, Pre-Natal households can even be selected by tri-mester.
Savvy marketerssubscribe to a New Parent or Pre-Natal service so they can get the newest names added to the file each week, giving them a jump on the competition.
Businesses that are looking to increase sales can contact the Team at Dataman Group fortop quality lists of New Parents and Pre-Natal Households for either directmailor for telemarketing.
