subject: Using Business Referrals To Help Grow Your Business [print this page] Using Business Referrals To Help Grow Your Business
Everyone loves getting referrals. The problem is they normally just don't come around that often; that is unless you ask for them.
Why don't people ask for more referrals? In general, customers, employees, friends, and vendors all want to help you be successful, so ask them to help.
Starting today, I want you to put together a structured referral program that will force you to ask for help from your acquaintancesoften. It could be every day or it could be once a week; pick a time frame and start asking other people to help you grow your business.
Make it fun see who can get the first referral in your business. Make a bet on which customer comes through with the first referral.
By the way, there is nothing wrong with paying for a referral. We often discount customers or spiff employees when they turn over a referral. A little grease usually speeds up the referral engine.
Just remember: be confident. The worse thing that can happen when you ask for a referral is they say no. And if a customer says no, you may have stumbled on an unhappy customer, and you better start turning them around.
If you are looking for help, Abstrakt designs, develops and implements business growth programs for B2B organizations by creating and delivering relevant, compelling and timely messages to key decision makers at target prospects. Through our vast experience in sales, marketing, technology and business development, we continue to help our clients generate more sales opportunities.
