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Three Reasons You Need YouTube
Three Reasons You Need YouTube

It's tough to ignore large things. That 300-pound lineman, that bill in the mail, your Facebook friend listit's tough to avoid things like this.

YouTube is the largest video site in the world. This May the online video hub reached more than two billion hits in a day and the average person spends 15 minutes a day on the site. From pre-teen singing sensations to hilarious local news clips (I'm looking at you, Antoine Dotson), the site is the home to billions of videos, spanning every topic possible. And now, your company is wondering how to get in on the action.

Don't worrythere is a way to be found underneath the layers of potty humor and sports highlights from 30 years ago. Creating a company YouTube channel not only heightens your web presence, but it automatically gives your current customer base and prospects another channel to experience your brand. You will not experience success overnight; but using this medium as a destination for your consumers is critical in keeping them engaged and active with your brand. With the help of Search Engine Journal,( http://www.searchenginejournal.com/guide-to-video-marketing-on-youtube/6381/) I've provided a couple tips for you to keep in mind:

1) Create Your Own Identity

Branding your own YouTube page is critical for recognition. This allows your visitors to know immediately that they are on your page, watching videos created by your company. This way, you can communicate with your fans and visitors in a structured fashion while establishing your company as a legitimate presence on the site.

2) Keep It Coming

Not only do you need to consistently update your page with fresh content, but it has to be relevant to your target and your brand. Driving people to your page from your print ads, TV spots, our any other ad source will force you to keep them coming back with more great content. This will also generate more views, more fans, and more credibility on the site.

3) This Isn't Field of Dreams

Once you've built the page and have a mapped-out plan for content, don't sit and wait for them to come. You have to go out and get known. Add friends, comment on relevant videos, and share videos across your page. The more engaged you are throughout YouTube, the more engaged your viewers will be. Finally, utilize your other social media outlets: Facebook, Twitter, and StumbleUpon are just a few of the outlets you can use to market your videos.




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