subject: How Video Games Reflect Marketing Ideology [print this page] If you're under 40, you probably played some type of video game growing up. All the way back to the early 80s, videos games were hot -- when PacMan, Space Invaders, and Asteroids first hit the market. At first, you could only play by taking yourself to a video arcade or somewhere that the behemoth game console lived. Then came the home game systems where you could play video games, including the ones mentioned above without ever leaving the comfort of your favorite sofa.
Fast forward to the present. People still play video games, but the kids who grew up with them are now online. Many of them are looking for a better way to work. The nine to five that their parents were tied to just doesn't suit them. They want more excitement, more income and more freedom, and some of them have made it work -- big time. There are more Internet millionaires than you can shake a game controller at.
And what happens? Everyone -- younger and older -- sees how easy it seemed for these young people to make it, and they think it happened overnight. They think that the rapid pace of video games have bled over into the Internet and that everything happens at the speed of sound. They are 100% wrong.
Internet marketing begins with lead generation, and that takes a while. Building a big list means doing all of the things you need to do to make that list grow -- advertising a squeeze page, doing ad swaps with like-sized list owners and other joint ventures, creating massive traffic, and on and on. Every single thing that new marketers need to do must focus on generating leads and building that list. And no matter how it seems, it doesn't happen overnight. It just doesn't!
Start by choosing a niche that you want to market in. Then, find a domain with a connection to your niche. The next step is finding a good hosting company, and so on. You have to take things one step at a time, and any program that tells you that you don't have to do any work, that your fortune will be built for you, or that it can happen tomorrow is lying to you. Building a solid online business takes diligent study, time, and implementation.
Just don't get caught up in the "analysis" mode. Study and learn what you need to do first, and learn as quickly as you can. But, at the same time, be taking action on what you're learning. Nothing is accomplished by folks that just sit around trying to figure out the mysteries of cyberspace and still not do what it takes to move forward!
