subject: Using Your Product Labels And Packaging To Increase Sales [print this page] If you are in the food industry or any other type of business that requires packaging and labeling products, you may want to consider taking a more proactive approach with your labeling to attract and keep new customers. It's no secret that competition for business is more heated than ever because of the downturn in the economy: consumers are purchasing less overall, and those that are buying are paying careful attention to where their precious dollars are being spent. The secret to today's effective labeling is to tap into America's desire for value and savings: here are some ways to use your product labels to increase sales.
Be Active
When recessions come, there is a natural tendency in any industry to watch their bottom line by pulling back on their marketing strategies: but this is a critical mistake. When times are tough, businesses must reach out to customers more than ever in order to stay solvent. By doing nothing new and maintaining the status quo, you are at severe risk of being left behind: there simply is not as much room in the market as there was before. Now's the time to be active! The trick is to package a product in such a way that it not only stands out on the shelf, but also provides the consumer with a real deal.
Stand Out
If you have not given your packaging material a real makeover lately, now is the time to make it more user-friendly. Studies show that flexible packaging is hugely popular with the American public. More convenient packaging translates into more sales. For example, some drink mix companies are now providing single-serve products that can be mixed with bottled water for people on the go. These "pixie packets" do not have separate labels: their contents are printed right on the container. Not only is this type of packaging highly visible, it also offers the consumer the convenience he craves.
Offer a Deal
Recent studies indicate that cash-strapped American consumers are turning to using coupons again as a means to stretch their budgets. Your labels or packaging should include a money-saving coupon either on the inside of a label or attached to the outside to provide your buyers with instant savings on the spot. The right kind of custom label coupon will catch the consumer's eye as she meanders down the grocery store aisle, resulting in higher sales for you.
When it comes to better marketing through better labeling and packaging, now is the time to make the necessary changes that will increase sales, increase brand name recognition, and keep your company thriving even in these difficult times.
