subject: Mobile Marketing for Dry Cleaners: Mobile Marketing can Fetch more Laundry [print this page] Mobile Marketing for Dry Cleaners: Mobile Marketing can Fetch more Laundry
Be it jewelry or laundry, every business has its own set of competitors and their number is constantly on the rise. The aim of every business is to garner more and more profits everyday. But given the large number of competitors vying for their share, small businesses are in for some drop in their earnings provided they do not adopt innovative marketing strategies.
Dry cleaners and laundry services fall among the small or medium businesses. These services are much needed for the people as they do not have time to do their laundry in modern day's hectic lifestyles. Here lies the opportunity for the dry cleaners to offer specialized services to the people amidst their busy schedule.
Mobile marketing offers an effective solution to small and medium businessmen like dry cleaners. Mobile marketing has some unique features that can immensely help in reaching and widening customer base. Some of the innovative and interesting features of mobile marketing are:
Short code
Mobile coupons
Bulk SMS
Interactive marketing
SMS marketing and many more.
Let us see how these features can be utilized by dry cleaners.
Mobile coupons: Dry cleaners can send mobile coupons to the users to grant them discounts on the services. Anyway, people have to get their clothe dry cleaned; if they get a discount at your store, they will be willing to avail it to save money. This can bring in more customers to your shop and in turn, generate more income.
Special offers through SMS: You can send text messages or bulk SMS to your targeted customers to inform them about special offers. You can apply this strategy to bring in business even on the slow days.
Reminders to bring in clothes: You can send reminders in the form of text messages to your customers at specific time of the day to bring in the clothes. This will ease a lot of troubles that customers take to remember their tasks for the day.
Short code: In case you are offering door to door service, you can define a customized short code and keyword that customers can use in case they want to inform you that they need your service or want to seek more information.
Thus, mobile marketing offers a technical solution to businesses like dry cleaners to take their business to every possible customer who hold a mobile phone. This simple everyday gadget can do wonders to expand your business without incurring huge expenditure.
