loan

subject: Top 5 Reasons Why Keywords are Important for Online Marketing [print this page]

Top 5 Reasons Why Keywords are Important for Online Marketing

As you get deeper into web marketing the importance of

keywords will gradually begin to dawn on you. Keywords and

keyword phrases are at the heart of how every search engine

operates.

Why keywords are central to SEM

The way the search engines (SEs) work goes something like

this:

1. The SEs send out their "spiders" to "crawl" the web on a

regular basis. They are constantly out there crawling away.

As they go they analyse and digest the content of new and

existing web pages.

2. The SEs analyze the content of these pages primarily by

reading the text and other expanatory material called

"meta-information" contained in them. They pick out words

and combinations of words and "index" this information for

future reference.

3. The SEs make certain assumptions about the importance of

keywords and phrases found within pages. For example, if a

keyword is found in a PAGE TITLE that is considered more

important than if it is just found somewhere in the text on

the page. If it is found in a MAJOR HEADLINE, the same

reasoning applies. If it is found in BOLD TEXT that may also

signal its extra importance. And so on.

4. This information (the "indexed" information) is used to

populate search results. If someone searches for "Joe Blow

plumbing" and your pages make no references to "Joe Blow

plumbing" then your pages will not come up in those search

results.

5. If you want to be found for specific search terms - for

example, "Toledo homes for sale" - then you have to include

those search terms (keywords) in your web pages. These are

usually called your TARGET KEYWORD PHRASES or your MOST

IMPORTANT KEYWORDS.

How does this apply to you?

Are you getting the idea? To win at the search game you have

to think like a search engine.

That means you have to clearly spell out what each page is

about. Thinking like a search engine means you should not

make your visitors read between the lines to figure out what

your content is about.

For instance, if a particular web page is about

"Punkydoodles Corners homes", then the search engines should

be able to clearly see that and then put that in their

database: "This page is about Punkydoodles Corners homes."

In other words, decide on what keywords you want to focus

on, and make sure to include them in all the most important

places.

Winning at the search game

That makes it important to anticipate what keywords and

keyword phrases people will use when searching for your

product or service - and then use those exact terms in the

text of your pages.

There are important ways to focus your content so the search

engines recognize the theme of each page. But to keep it

simple, the more you say about your specific target search

term, the more likely you are to score well for it.

Common sense, right? Optimizing a page means focusing on a

specific term and going out of your way to emphasize that

search term in the text of your page.

It isn't magic. It is common sense. If a page has lots of

content focused on a specific keyword it will generally

score well for that term.

welcome to loan (http://www.yloan.com/)