subject: Professionally branded websites: there are three key strands – not two [print this page] Professionally branded websites: there are three key strands not two
It's widely recognised that one of the most important aspects of any brand is its website. People spend more time and (sometimes) money online than ever before. The Internet is often the first port of call for consumers looking to fulfil any need or desire.
For more traditional businesses, a website is a hugely powerful marketing tool. For e-commerce companies, their websiteistheir business. That's why getting your website right is so important - successful ones can generate huge amounts of profit and propel your brand to new heights. On the other hand, a poorly considered website that adds no value to your brand can quickly cause your business to fail. Waste of time.
A lot of people see the process as having two key strands -website design and website (technical) development. Web design involves the look and feel of the website, creating something that is visually appealing to the user and that is easy to navigate. Website development is the technical build, creating a functional website that does everything it is supposed to. At onebestway we've won awards in these two areas around 50, actually for over 10 years.
There are thousands of web companies who can create a nicely designed, technically sound website. But the reason that many of these websites fail is because there are, in fact, three strands to a truly successful website, not two.
The third, and most important, is your brand. Onebestway know this and that's why a onebestway website is better than those developed by the competition. Our competitors miss one third of the entire project out completely.
After all, most websites look good and function smoothly these days - consumers have come to expect the highest standards ofweb design and development. So how do you get them to choose you over one of your competitors?
That's where your brand comes in. Your brand is what makes your business unique, what makes you special, and what makes it obvious to your customers why you are their only choice. Everything about your website must revolve around your brand. It has to communicate your unique message with every single pixel. If your website does not communicate your brand correctly then you are in fact wasting your time. You will never maximise potential.
At onebestway, thebrand is at the heart of every website we create. It is the most important strand of a successful website.If the brand is missing, your website simply won't be good enough.
