subject: e-newsletters and their part in building your brand [print this page] e-newsletters and their part in building your brand
E-newslettersare a very powerful and important branding tool. Email has become so embedded in our daily lives that it is one of the best ways to directly engage with people who are interested in your brand. But do be different. I'll come to this.
Over 90% of internet users have an email account, and a study by email provider AOL showed that over a quarter of these users check their emails as soon as they wake up, as part of their daily routine.
As well as delivering specific,targeted marketingmessages that can quickly generate responses and sales, it has been found thatemail marketing has a significant effect on people's overall impression of a brand as well.
A 2009 study by marketing firm Epsilon found that "57% of consumers feel more positive about companies who send them emails". 84% said they liked to receivee-marketing messages from companies that they have signed up for, because even if they don't always read the message, it's good to know the information or offer will be there when they're ready. At onebestway we know this.
Butemail marketingcan be hard. With the average user receiving dozens of messages every day, how will yours stand out? There are rules and regulations to consider: did you know, for example, that by law you must include your registered business address on all email communications? Or that you have to include a working unsubscribe option? With onebestway your e-marketing will be on brand of course but on the right side of legal too.
To stand out, you need more than just greate-newsletter design. Nowadays, design alone is not enough. You need to email the right people, at the right time, and at the right frequency. Every single aspect of the emails you send must be carefully considered. Your subject line needs to grab their attention straight away, and every pixel that follows must give a clear, concise and compelling message that makes it obvious why the recipient would choose your brand over anyone else. Do you do that? Hmm; be honest now.
Read more aboute-newsletters & e-marketing on the onebestway website and blog to see how, as part of wider marketing relations,email marketingcan help to build your brand and give incredible return on investment.
