subject: Greater Conversion Rates - 3 Methods You Can Steal [print this page] Greater Conversion Rates - 3 Methods You Can Steal
We do want to help, and we will talk about 3 specific techniques you can put to work in your business to get some relief.
The most effective way to convert a visitor into a customer is to convince them over a period of time. There are many factors involved, and some of them are trust and familiarity with you and your messages. To start the entire show off, what you'll do is figure out a way to have them subscribe to you. Yet, it is extremely commonplace to see people operating in business without even giving it a try. Not hard, really, just ask them for their email and name - first name is fine. Just remember - 5 to 7; that is how many times you need to show them your marketing messages before they will be highly inclined to purchase from you - but that is a statistical average.
But you do have to build a good relationship with them, otherwise you may have disappointing results. One semi-sneaky trick is to Google your keywords, then just look at the highest ranked sites for your niche, and then you'll see how successful sites place their optin boxes, etc. If you have sales copy, then you can have the subscription box pop-up when the visitor comes to your site or while he/she is leaving. Have you thought about using a landing page to gather optins? If not, then you should because they work extremely well if it's done in the proper manner.
Whatever you do, don't make the mistake of ignoring this vital step, which could make or break your conversions.Make buying from you the simplest, easiest, and fastest thing anyone could ever do. Minimize the overall number of steps, clicks, etc, and that is just one thing that will help. Conversion rate will be affected by the number of people who leave in this process, and the official term for it is shopping cart abandonment. Think of the entire process from the point of visitor arrival all the way to the "submit" to actually purchase - make it all painless. So during check-out, try to minimize the number of time people have to enter information, click on submit, and do something at another page.
Remind those who want to order of your guarantee and offer details, quickly, and do so in your order form. You would be surprised, and maybe depressed, if you knew how many people leave the shopping cart (full) and never order. You can test out different approaches, and that is the best thing to always do.
All of this takes time, so it's important to be patient unless you can outsource it.
