subject: China car navigation services will accelerate the integration with the communications industry - car navigation, communication - Automotive [print this page] China car navigation services will accelerate the integration with the communications industry - car navigation, communication - Automotive
Intelligent Transportation Systems is the world's cutting-edge research in the field of transport issues in developed countries and implementing a series of research projects, the core is in response to increasingly heavy traffic demand and environmental pressures, the use of information technology, communication technology, computer technology, control technology, the traditional transport systems in-depth reform to improve efficiency in the use of system resources, system security and reduce resource consumption and environmental pollution. Intelligent Transportation Chinese cities is accelerating the pace of development, particularly in Beijing, Shanghai and other large cities. Some features of vehicle information systems and related services, can be an important complement to intelligent transportation, intelligent transportation integration with China will accelerate the development of vehicle information services market. According to the experience in developed countries, in a mature car market, car sales throughout the automotive industry profits accounted for about 20 percent of profits, supply parts and components accounted for about 20 percent of profits, while 60 percent of the profits generated by the field of automotive services. China's auto market competition in the field of vehicle sales more and more intense competition in the automotive industry chain is the focus shift to the automotive aftermarket, including vehicle maintenance, beauty, conversion, navigation, surveillance, telematics services and other fields of automotive service China's auto market will become a new profit growth industry. Vehicle navigation enterprises should fully understand the operation of integrated information services, a huge potential market value, and its necessary follow-up study.
Present, and intelligent transportation relations and is most closely the real-time traffic information for the user released, although the release forms and networks, the current standards are not uniform, but whether to take that form, car information products should have the corresponding functions makes the development of the sub platform with real-time traffic information services. The construction of intelligent transportation systems, should help to improve traffic management business and management level, to management for efficiency, the direction to resources. As an important participant in urban transport groups of private cars will be smart traffic, thus promoting pre-installed navigation system is installed to further improve the rate.
Authoritative advisory body based on data from the navigation system car navigation industry view of the market size, installed navigation systems by 2009 the market scale of 5.572 billion yuan, up 6.8%, and 19.2% in the year 2008 growth rate and 5.216 billion yuan compared with the absolute income, growth rate decreased significantly, and its growth and the automotive industry's growth is not synchronous, mainly because of low passenger growth, faster, and navigation terminal hardware prices fall faster .
Car car navigation electronic map markets in 2009 sales volume was 362 million yuan, a slight increase compared with 2008, a growth rate of 7.5%.
In accordance with the authority of the advisory body to forecast China's 2014 pre-installed navigation car sales will reach 1.587 million units, the assembly rate will be close to 7%.
China has become the world's largest auto market, an effective form of Intelligent Transportation, car navigation industry development.
Short, as people in the car to enjoy increasingly strong demand for services. Enterprises should focus on vehicle-vehicle information system, the full integration of automotive technology and mobile communications technology. Real-vehicle information system has two network, one-car electronic networks, the other is associated with the outside world communication networks. Currently, many of China's car information system products are not very good integration of these two networks, some of the products communicate only with functions, not associated with the vehicle bus, making navigation device features and functionality in their applications have been carried out a certain limit. As the largest provider of navigation maps of high German companies, government and business services in Beijing Mobile cooperate with the first major cities in China implemented the "urban management through" management system and laid the implementation of relevant norms. Currently, the German software has been involved in the Shanghai, Nanjing, Jinan and more than 20 areas of "urban management through" project implementation, while further expanding the "real-time communications tax" and other location-based wireless network of government services, also participated in the 2008 Olympic Sailing Committee of Beijing Olympic Games, positioning and monitoring related to the project scheduling system. 2009 software for high-Tak vehicle navigation electronic map in China reached 51.2% market share year on year in 2008 improved by 2 percentage points, to obtain market share the first results. High German will consolidate the current navigation electronic map in China leading supplier of products and services based on the position to lead more with the electronic map-related services and applications; the future will navigate electronic maps and a comprehensive POI database, based on collaboration of the navigation efforts to establish a unified chain of location services platform, and achieve seamless integration with a variety of applications and interactive network to provide users with comprehensive location services. A new generation of 3D high German BMW navigation map of the Chinese market before it is three-dimensional navigation in the Chinese car debut. Three-dimensional navigation in the car before the installation in the field of application of the landmark, which is a new generation of high-end German navigation technology in a dominant display. Automotive industry will accelerate the integration of development and communications.
