subject: Use Biodegradable Water Bottles for Eco Branding [print this page] Use Biodegradable Water Bottles for Eco Branding
In this post Inconvenient Truth world in which we live, it's no longer enough to be hand out promotional gifts to clients and customers it's important to be able to maintain your environmental bona fides. This means that the branded products that you pass out can't just be a card or a plastic cup, to be used once and then thrown away to clog up rivers and landfill sites across the country.
Instead, promotional merchandise these days needs an eco friendly heart. There are a couple of options to consider in pursuit of this goal. The first is to order products that are reusable, such as mugs or bottle coolers or key chains. This makes sense, too, from a marketing perspective the actual item may not have a lot to do with your brand, but if it's useful and long lasting, then brand awareness will be built in this way.
An alternative to this is to use the new eco products that are coming onto the market, such as branded biodegradable water bottles or an eco friendly bag. Even if they do get tossed aside, these products break down naturally, a much better outcome than seeing your branded washing up on a beach in the middle of summer time.
Not only are do they actually benefit the world in general, the eco friendly nature of them will give a boost to your brand's credibility, underlining the green credentials. It also acts as a nice conversation starter, increasing the amount of visibility and making your marketing pound go further.
Green concerns don't need to be a hindrance to the way you do business; with a little bit of creative thinking and the right sourcing of products, marketing departments and environmental considerations can work hand in hand to the mutual benefit of all.
