subject: How Do Pay Per Click And Click Scam Work? [print this page] How Do Pay Per Click And Click Scam Work?
Pay per click service is a medium that Web marketers utilize for bringing in a good amount of traffic through a website. Pay per click advertisements are usually displayed on the right side part on the results page of the search engine. When a user clicks on one of the advertisements, the website owner is charged a little fee used for the click on the site. The PPC adverts are based on the keywords/phrases that the browser keys in. Pay per click scam or fraud is an Internet scam that Internet offenders use to increase the finances of web marketers, big success opponents, and push the cost of keywords that are largely in use on a PPC advertising program. How Pay Per Click Scams Work Once an account is being set up, the PPC search engine continues to track the number of clicks made on a particular website and charges the site for each guest. But with Google Ad Sense, Google will charge the website owner on the basis of commission for every click that is made on the advert. PPC Ad Post Any person who owns a website can also take part in other advertising operations like Google AdSense in order to add an additional flow of income to the site. When an account is created with Google AdSense, the ads get placed on the website or blog that are pertinent to the matter available on the website. When the browsers click on a particular advert, the website owners get a commission in any case of the visitors buy any product. Some online scammers who yearn for increasing the commission sought for deceptive methods to generate additional clicks on the ads. False Clicks False/artificial clicks are created by individual parties with the intention of producing artificial clicks to rival websites in an attempt to boost up the advertising costs. Furthermore, PPC search engines such as Google follow clicks via IP address identification and will shut down the operation if false practice is suspected. Splogs Splogs are scam blogs that have duplicate content from other blogs consisting of popularly used keywords. By using imitation software the scam blog is being linked to a blog that receives high traffic and that which is legal. This enables the splog to get a higher search engine ranking which in turn results in high traffic clicks to the pay per click ads on the splog site. Therefore, while using pay per click marketing technique, it is essential to make sure to closely supervise for any abnormal activity. If any evidence proves that there has been a Pay per Click scam then the website owner will get a compensation for the extra clicks from the PPC search engine provider.
