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subject: A Marketers Review of Constant Contact [print this page]


A Marketers Review of Constant Contact
A Marketers Review of Constant Contact

There is no doubt or questioning the effectiveness of email marketing as it can be extremely powerful if done correctly. The good thing about email marketing is that you can reach out to your target market in the most personalized way and increase your profits.

Marketing to a targeted list of subscribers has proven to be extremely effective many thousands of times over with internet marketers. Shopping around for an email management service can be a little daunting if you're new, or don't have much experience with list building; so to that end we're going to look at Constant Contact which is one of the major services online. What we'd like to do is review Constant Contact and highlight some of the main features and benefits for you.

What you get with this program aren't really different from the features that you get with other email marketing programs. New emails are not that difficult to do because you can use a premade template or utilize HTML and copy and paste your own code. When we talk about the customization, Constant Contact happens to have the most easy to use template editor that you'll come across. When you look at the many different templates, they are very professional in appearance and would do the job for any particular situation. Also, you can very simply import your own personal pictures and add them with the content into the WYSIWYG editor. In order to make your work much easier, each message section has a drop and drag feature. These features might not sound like a lot, but for many people, what matters is ease of use and comfort. Constant Contact understands this and this is why it created a different type of email marketing service.

Constant Contact gives you a very fast and hassle free way to create highly customized campaigns. The best part is that the professional templates that you get from Constant Contact are editable in every way. If you know how to edit codes that use XHTML and CSS, then it will be simple for you to make changes to the templates. You don't, however, have to know how to work with codes, as there is also the option of using a WYSIWYG editor to edit the templates. And if you want to, you also have the option to choose to put up a subscription box on your website, where you can collect the email addresses of your visitors.

There are so many businesses with horrible customer service; so you know how important this is. Constant Contact does seem to "get it" when as it pertains to quality customer service. We feel you will not find any issues regarding support and concern in this important area. They have also made available a range of excellent videos that will walk you through and train you in any aspect of using their service.

Constant Contact, then, can't be beat when it comes to an email service that supplies you with all the tools you need.




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