subject: Importance of a Logo Design [print this page] Importance of a Logo Design Importance of a Logo Design
Corporate logos are usually illustrated in your advertisements, business cards and brochures. All in all, the entire marketing and promotion of your business is propelled by your logo.
A corporate logo acts like the face of a company and gives a unique identity to it. Since businesses working in your domain function similarly, you require a point of differentiation for your company. Logo designers need to understand that a logo should enable a company to stand out from the crowd.
Importance of Logos:
There are many reasons that signify the importance of corporate logos:
Corporate logos help build your business image by generating awareness in the mind of your customers.
Corporate logos are a source of recognition and recall for customers. Famous logo design like BBC and British Petroleum are a living example.
They work as a visual description of what your business intentions are.
Corporate logos have also become a status symbol in the brand world and can generate brand loyalty among consumers.
Developing unique, eye catching and positive corporate logos ensure the success of your business along with creating a positive impression about the company and its plans.
Importance of Taglines in Logos:
Logo designers must understand that although taglines are not an essential part of a logo, they are like salad dressing for your logos. A logo design united with tagline or a slogan reveals the essence of your company. It acts like a hymn that arouses feelings, and influences decisions of the customers. Taglines help in the following ways:
They express the core essence of your company.
They boost your corporate or brand image.
Slogans make your logo design memorable.
They enable your logo design to stand out from the crowd.
Taglines help in enhancing customer retention and brand recall.
They make your corporate culturelively and keep employees dynamic in functioning.
Even though not a requisite, taglines strengthen the function of logo design and are a helpful tool in generating alluring logo designs.
