subject: Facing Ethical Issues in Marketing [print this page] Facing Ethical Issues in Marketing Facing Ethical Issues in Marketing
In our marketing efforts, most of us tend to dress up our offers to make them seem more than they are, when in actual fact we should be working on the obvious benefits. By doing this you will make your offer so irresistible to your prospect, that he would be crazy to pass it up.Make sure there is always an exchange of value between two parties with your marketing efforts. We all unconsciously do various forms of persuasion in our everyday lives without realizing it. Why not put this into practice for our business. Even though you are coercing your friends, or getting your children to obey you, you can put some of these same tactics to work for you in your business.Take any famous and popular person for example. If that star recommends a diet, millions of people will go on it. Many will copy fashion trends and hair styles of the rich and famous. It's just the way it works. People are all looking for somebody to follow and be like.Hitler is a classic case, as he managed to influence so many people during the third world war, just by using his charisma and strong personality. It goes to show that a good leader can influence both the good and the bad.Human beings tend to move in herds, just like animals. We all tend to think and act in groups. The internet is make up of many herds of people following people. It is human nature to follow what they know instead of sticking out and doing something differently.To get your own herd of followers, you will have to have something of value to offer your prospects. It is a good idea to get loads of testimonials and success stories from happy customers and followers, as this is like wildfire, and more people will follow. In short, if you become an authority in your field, people will follow you, listen to your every word and even buy products from you.You must always use marketing ethics in your business practices. You should be persuading a person to buy a product because they really need it, and you are certain that this product will bring value into their lives. Ethical business practice is the ability to truly give somebody the power of choice, and not forcefully loading a product onto them, which they know in the back of their minds they will never have any use for.Once you have your list of happy followers, you need to be very careful not to abuse that trust. Never promote anything that you wouldn't use for yourself. If you promote junk, you will quickly lose credibility in the eyes of your followers, and they could in turn end up following somebody else.
