subject: Five Interesting Reasons for Businesses to Use Social Media Marketing [print this page] Five Interesting Reasons for Businesses to Use Social Media Marketing
There are five interesting reasons for businesses to use Social Media Marketing (SMM):
Entry cost is minimal: Social media is cost-effective compared to traditional marketing channels like print media, TV, radio, and so on. One can begin engaging in Social Media Marketing just by setting up a blog which needs minimal spending. Blogging is a cost effective way to promote the brand and earn brand value in the competitive market. In fact blogging is just one aspect of Social Media along with which companies also use different marketing platforms like Facebook, Twitter, LinkedIn, Flickr and many more to promote their brands. Many companies do recruit a social media consultant or a PR agency to promote their brands. But it also adds the cost to the company. Hence, many companies are now using their in-built staff to promote their brands.
Two-way communication channel: Social media tools like Twitter and Facebook are great vehicles to have conversation with the customers. Customers can respond, complain, react, and give feedback to the companies for their products and services. Using different social media sites, companies can quickly access the number of times their company, products or services are mentioned on the websites. Thus, companies can immediately respond to any comment posted on the networking sites, enhancing their brand visibility on global basis.
Brand Monitoring: Social media presence helps the organizations in understanding what current and potential customers are saying about their brands. A positive comment enhances the brand reputation of the organization. Hence, it is very important for the organizations to respond with gratefulness for positive comments. On the other hand, if a negative comment is posted on the dashboard, it gives a chance to the organization to address the concern and correct the inaccurate information about the brand. Please note that dissatisfied customers will share their experience with 13-20 people whereas satisfied customers will share their experience with 4-5 people.
Brand Recognition: Social media marketing enhances the brand reputation of the organization. It helps organizations reach the highest number of potential clients. It takes at least seven times for the potential customers to remember the brand name and gain trust in the brand. And social media plays a crucial role in it.
Social Media Marketing is omnipresent: With the advent of technology, it is now possible to be in touch with the customers through a single click. You can post interesting comments about your brand on Facebook or Twitter via single text message with the help of Smartphones like iPhone, BlackBerry, or Windows Mobile Device. Using these devices you can capture images and upload them on your blog giving a richer media experience to the customers.
Social Media Marketing has a proven track-record in e-marketing, especially for small businesses. Effective social media marketing strategy pay off maximum to the companies compared to any other media or communication channels. If you are yet to benefit from this latest cost-effective trend, Softweb Solutions can make you earn maximum profit at minimal rates. Being an early-adopter, we can provide Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM) services to our clients. In addition to this, we are also into web development, application development, and many other services. Some of the Social Media Marketing Services provided by Softweb Solutions include:
Blogging
Consulting, Statistics and Web Analytics
Social media optimization
Community building and monitoring
Brand management using social media monitoring
Viral Marketing
Facebook Advertisement
LinkedIn Direct Ads
We can assure you:
Higher rankings in all search engines
Greater promotions
Better internet traffic
Well-established brand image
Excellent content and reviews
Business blog creation/enhancement of existing blog
We provide customized Social Media Optimization (SMO) packages as per the requirements of the clients. So, if you want to outrank your competitor and enhance your online visibility contact us now at: info@softwebsolutions.com.
