subject: Graphic Design: Production Errors to Avoid [print this page] Graphic Design: Production Errors to Avoid
The graphic design or logo design is the identity of your business. It should be sought after when someone needs to associate your business with its "face". The graphic design of a business is a brand, customers and clients know you only by this image at times. Not only a perfect logo design of your company is an identity, it also portrays a message about your business altogether. There are certain traits that a good design should consist of. But there are errors being made that makes the company look unprofessional when those amateur logos are printed.
Here are a few examples of common errors and mistakes being made while in the process to produce a graphic design.
Not Making an Attempt to Make the Graphic Design Look Distinct
This is not an excuse for not creating a logo that can hold ground and stand out. Designers may produce simple ideas by just altering a layout of a stock image or rearrange the text layout. This is usually the case when a business owner rejects the entire idea of the logo design. It is quite obvious that the business owner is not looking something from clipart; an owner needs something original and creative. The graphical designer should come up with a number of "concepts" which are original. The business is investing too much money, and requires a bit of a creative touch to the logo. There is a solid chance that it will be selected provided it fits the requirements of the business owner.
Making Overly Complex Graphic Designs
It is not a great idea to have an overly complex logo design for your company. New graphic designers emphasize more on cramming too much detail in one logo. This is not a very smart thing to do. Although it may look creative to have lot of information and colors, it is still a bit unprofessional. Suppose you have to get that logo design printed on your business material and the scaling is quite small. The logo will often look like a smudge printed on your visiting card perhaps. It is a better option to avoid any complexities for the viewer. Being creative doesn't mean that you have to put all the information in one image. Simplicity works best for the perfect logo design.
Concentrating On Beauty ofthe Design Rather Than the Image ofthe Business
That is just the most common error that is being made in every logo design in production. The graphical designer should start the project with the company's profile in mind. Not associate the name with the company and turn it into a logo design. Beauty doesn't really matter when it comes to designing a logo. The perfect logo design should be distinct and memorable, simple but solid. Concentrating too much on fancy texts and colors, have too many symbols etc. That doesn't make the logo look so appealing at times. Your business needs to attract consumers and clients. You don't want them to mock your logo and your company.
The graphic design should be professional and not look as it was made by a child. Simplicity works best when it is about selecting a logo design. You have to express your company's elegance with its professionalism. Ponder about what you want in your logo and then hire a professional for designing your company's logo.
